Spielwarenmesse details New Exhibitor Centre ahead of 2021 show

Published on: 28th August 2020

The New Exhibitor Centre at the Spielwarenmesse provides first-time exhibitors with a perfect spot to attract visitors.

Spielwarenmesse New Exhibitor Centre

The Spielwarenmesse is an important toy industry gathering for international exhibitors and specialist retailers. First-time exhibitors at the event, scheduled to run from 27th to 31st January 2021, can benefit from many exclusive offers, including a spot in the New Exhibitor Centre..

The New Exhibitor Centre supports newcomers from both home and abroad as they take their first tentative steps into the world of trade fairs. Participants will receive organisational assistance from the Spielwarenmesse team right from the start. Working in collaboration with the venue operator NürnbergMesse and the local health authorities, Spielwarenmesse eG has developed a safety and hygiene concept specifically for this area.

The New Exhibitor Centre will provide first-time exhibitors with a prime location in Hall 3A; a popular area of the show for retailers and buyers looking for new innovations. Registered newcomers will benefit from the Ready-to-go Package, which comprises a prestigious 6m² exhibition stand with free WiFi as well as complementary marketing measures in the Spielwarenmesse’s print and online media. The companies booked for 2021 include MTM-Gifts from Belgium, SmartBee Club from Poland, Ukrainian company Uma&Umi and PSC Games – The Plastic Soldier Company from the UK.

Details about the New Exhibitor Centre, as well as terms and conditions and registration can be found here.


The December issue of Toy World is out now

Toy World expands editorial team

Hasbro enhances licensed products offerings with Icecat

Panama Canal crisis impacting December deliveries

The Sidemen co-create new card game Hit Send

The Late Late Toy Show showcases this year’s top toys

Did Black Friday boost retail footfall?

It’s the back of the net for Golden Bear’s Soccer Bot

Spin Master’s Unicorn Academy secures top spot on Netflix

Spring Fair announces major upgrade to show experiences