Spielwarenmesse gears up for the new business year

Published on: 27th January 2020

Trade visitors from all over the world are preparing for the upcoming international trade show.

The Spielwarenmesse opens its doors from 29th January to 2nd February, giving visitors unbridled access to on-trend product innovations, creative business ideas and valuable expert knowledge, all in one place. With the proportion of international exhibitors amounting to 78%, 2,843 leading players and promising start-ups from 70 countries provide an extensive overview of the market. Against the backdrop of an increasingly challenging retail landscape, retailers can benefit from a comprehensive offering of licensing themes and talks as well as the presentation of this year’s trends Toys for Future, Digital goes Physical and Be You!.

Ernst Kick, CEO Spielwarenmesse eG, commented: “All the important exhibitors and brands are powerfully represented at our fair. This comes with the right measure of quality and good service, allowing our visitors to plan their stay in Nuremberg very efficiently.”

The activity and special areas at the Spielwarenmesse are always major attractions for visitors. Showtime, the most recent addition in Hall 8, provides exhibitors from the Festive Articles and Carnival product group with an exciting platform on which to showcase their products. The popular Tech2Play activity area in Hall 4A, featuring the Flight Cage and Robot Run, has been improved and is appearing in a new look. The established special areas Baby and Infant Articles between Halls 2 and 3, and Toys meet Books is to be continued, while the talks have been extended to four days and start on the Wednesday.

In Hall 3A, the three trends identified every year by the international TrendCommittee, are presented together with corresponding products. In addition, the TrendGallery shines a light on the nominees and winners of the annual ToyAwards.

Ernst Kick added: “The Spielwarenmesse offers all industry members a unique environment for discovering trends, finding innovative ranges, gaining new knowledge and promoting communication and networking. In a nutshell, the world’s leading toy fair gives them the tools they need to meet the challenges of the future.”


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