The No. 1 sand brand globally will bring hours of hands-on creative and imaginative play to children across the UK.

Spin Master has announced a partnership between its best-selling sand brand and SuperCamps. Kinetic Sand activities will run in all 60+ SuperCamps venues throughout the summer holiday season, reaching thousands of children.

The experiential partnership includes extensive marketing activity through SuperCamps’ digital channels to drive awareness of the Kinetic Sand summer activities, including website promotion, e-newsletter and social outreach, alongside May half term promotional posters. SuperCamps kids will also have the chance to win individual packs of Kinetic Sand during their visits.

Hannah Ward from Spin Master commented: “We are delighted to be partnering with SuperCamps this summer. When kids get to experience Kinetic Sand through hands-on play they absolutely love it and are entertained for hours, so we are very excited to be able to give them this opportunity through fun activities.”

Nathan Nicholas from SuperCamps added: “We are pleased to add Kinetic Sand to our offering this summer. Hands-on creative play is such an important part of early years development, and Kinetic Sand provides a completely new, interactive experience for our kids. We can’t wait to see their faces.”

Further introductions for the brand in 2019 include the No.1 best-selling item in the UK, the Sandbox Set, which is back and now available in brighter colours.

Spin Master will also be launching the Sandisfying Set this summer. The new product lets fans create mesmerising sand effects and videos to share with friends. The set comes with 10 different tools, 2lbs of Kinetic Sand, a transformable sand box, phone stand and backdrop for filming videos.