Steve Cox joins Connetix

Published on: 4th January 2023

Ahead of Toy Fair season, the Australian company welcomes Steve Cox into the Connetix family as senior sales manager for the UK.

Steve Cox

Connetix is an Australian, family-owned business creating award-winning, STEAM accredited magnetic tiles designed to spark creativity and imaginations.

Founded by a masters-qualified early childhood educator and an entrepreneur with a background in engineering, Connetix is bringing to market high quality magnetic tiles with a unique bevel design that provides added durability and clearer refractions.

Steve brings with him valuable UK toy trade experience, having held senior sales director roles at Aurora World and Keel Toys. He enjoys working with creative teams from concept, bringing great products to market and is experienced in strategies for leading sales teams through difficult economic situations. “My ethos is to lead and manage from the frontline, not from behind a desk,” said Steve. “I’m delighted to be joining Connetix Tiles and can’t wait to get started and introduce the trade to its amazing, innovative products.”

A spokesperson commented: “Steve has a wealth of experience in sales and will be a wonderful addition to our team. He joins Connetix Tiles on the 9th January ready for our debuts at the London Toy Fair and Nuremburg, where we will be presenting the award winning STEAM range of magnetic tiles for the first time in Europe.”

Having launched in June 2019, just before the Covid-19 pandemic, Connetix is a first-time exhibitor at Toy Fair London and Steve and the team are looking forward to meeting buyers, media and influencers face-to-face and showcasing the company’s uniquely magnetic tiles.

At Stand 68 on the Upper Level at Olympia, visitors can gain an understanding of how Connetix supports children to learn through play. The company’s play experts will be available to share insight into the rich learning and development opportunities Connetix play promotes.

“From the beginning, there has always been an aim to be a respected brand that works in partnership with both consumers and retailers,” says Connetix. “This involves providing high quality toys that the whole family can enjoy, delivering incredible customer service and cultivating valuable partnerships with retailers.”

Connetix’s innovative ideas and product range has garnered global recognition, seeing the brand receive both nominations and several coveted awards in the toy industry, including being named Educational/STEAM Product of the Year by the Australian Toy Association in 2022.

To find out more, visit the website here, or contact



The December issue of Toy World is out now

Toy World expands editorial team

Hasbro enhances licensed products offerings with Icecat

Panama Canal crisis impacting December deliveries

The Sidemen co-create new card game Hit Send

The Late Late Toy Show showcases this year’s top toys

Did Black Friday boost retail footfall?

It’s the back of the net for Golden Bear’s Soccer Bot

Spin Master’s Unicorn Academy secures top spot on Netflix

Spring Fair announces major upgrade to show experiences