NEWS

The Entertainer’s smallest toy shop reopens

Published on: 24th April 2018

The Entertainer has announced the reopening its smallest toy shop in Bekonscot Model Village, Beaconsfield.

The reopening follows a makeover to celebrate the tiny toy shop’s 18th birthday.

Bekonscot Model Village and Railway is the world’s oldest and original model village, which opened for the first time in 1929. The site boats a large model railway, 1.5 acres of well-kept gardens and finely detailed model buildings. The Entertainer store was introduced in 2000, so it was definitely time for a refurb.

With the help of 10 volunteers, The Entertainer, together with the creative team at Addo, revamped the tiny store while retaining an impressive level of detail. Visitors who look inside will find 62 tiny toys, 21 miniature boxes and seven tiny teddy bears.

Teresa Hookins, head of creative services at Addo, commented: “We spent hours making each toy, painting, crafting and redecorating the toy shop. Although the shop doors of The Entertainer at Bekonscot model village will never open, we hope that the work we have done will be an inspiration and bring joy to the many little visitors looking through the toy shop windows.”

RECENT ARTICLES

Friday Blog

Innocent until proven guilty …it’s the Friday Blog!

Little Tikes unveils toys based on ‘Let’s Go Cozy Coupe’

Kidicraft bolsters team with two new appointments

Exclusive: embracing Plush

Exclusive: NPD Insight half way through 2022

IMC Toys opens Australian subsidiary

Kids India 2022 to make Indian toy market more accessible

Moonbug announces new content deal with BBC

Toys4You Sutton Coldfield becomes Toymaster member

Lego to stage two-day immersive Mission to Mars event