The June issue of Toy World is available to read online now.
For the June issue of Toy World, we take an in-depth look at the arts & crafts category, one of the strongest performing sectors during the coronavirus lockdowns. This 20-page feature contains the latest product and marketing information on the newest and best lines for keeping creative at home.
This issue also contains an overview of the wheeled and outdoor toy categories, and an article on the new sustainability initiatives announced to coincide with Earth Day 2020.
In retail, John Baulch speaks to Gary Grant, founder of The Entertainer, about what Gary describes as his “biggest challenge ever” and how he and his team have been forced to rethink the company’s entire business model as we move into the next phase of retail during the Covid-19 pandemic. Meanwhile, Rachael Simpson-Jones catches up with Mike and Liam O’Shea, co-founders of online gift specialist Wicked Uncle, to find out how the company is keeping generations of families connected, and the intricacies of balancing surging sales with employee safety.
Playtime PR founder Lesley Singleton shares her views on communications and marketing strategies during Covid-19, and Ruth Clement of Consumer Fluent has penned a piece on ‘Lockdown Lessons’, looking at the new normals facing consumers and suppliers.
Regular contributors including The NPD Group, Toy Barnhaus and Generation Media’s Jonathan Chambers also feature, alongside a BTHA Briefing from Rebecca Deeming, plus licensing, marketing and industry news, and a Touching Base section in which we ask suppliers how they are faring during the lockdown and about the support they’re offering retailers.
To read the June issue of Toy World, click here.
If you’d like to be involved in the 2020 Reboot issue of Toy World, published at the beginning of July, don’t hesitate to get in touch. The issue will give all suppliers a chance to amplify their autumn/winter ranges as lockdown is lifted. Think of the July issue as a mini Toy Fair edition – it will herald a fresh start for the UK toy community, helping retailers to make the right selections to ensure they have the best possible second half of the year.