LICENSING NEWS

The Paddington Bear Experience to open in May

Published on: 1st March 2024

The Path Entertainment Group has announced that tickets for The Paddington Bear Experience in London Southbank will go on sale from Monday.

Created by The Path Entertainment Group in collaboration with The Copyrights Group (a Studiocanal company) and Lionsgate, Copyrights’ agent for experiences, this unique interactive experience inspired by the nation’s favourite bear will open on Friday, 31st May. The Paddington Bear Experience will span more than 26,000 square feet of London’s iconic County Hall on the riverside of the Southbank.

Tickets will go on sale to the general public for The Paddington Bear Experience at 10am on 4th March at www.paddingtonbearexperience.com.

Visitors are invited to step into Paddington’s world and embark on an exciting immersive adventure through some of the most memorable locations from the Paddington stories. Starting with the hustle and bustle of Paddington Station, guests will be greeted by a friendly Station Master and taken on a lively train journey through London’s most famous landmarks all the way to the Browns’ charming house at No. 32 Windsor Gardens.

Once inside the famous tree adorned hallway, the Brown family will whisk guests into a whirlwind of multi-sensory activities as they need to help Paddington and his family prepare for a very special occasion – The Marmalade Day Festival.

With numerous themed rooms to explore, interactive games, character interactions and lots of surprises along the way, the adventure will culminate in a Windsor Garden Street party where visitors will have the chance to enjoy the Marmalade Day Festival. A range of food, including Paddington’s famous marmalade sandwich, and beverages will be available, as well as the opportunity to enjoy fun and games with the Brown family.

Mr Gruber’s Shop opens on 1st March at County Hall, inspired by the enchanting antique store in the Paddington stories. The shop will give a first glimpse into what to expect from The Paddington Bear Experience as well as the opportunity to purchase tickets and Paddington merchandise.

David Hutchinson, CEO of The Path Entertainment Group, said: “For over three years we have been working diligently on the launch of the most ambitious Paddington inspired experience in the world, opening in the heart of Central London. The Paddington Bear Experience will allow visitors to fully immerse themselves in the wonderful world of Paddington and the Brown family as they journey through the iconic locations of the much-loved stories in a sensory, thrilling experiential adventure for all the family. We look forward to welcoming fans of all ages to enjoy the magical world of Paddington that our incredible team has created.”

Françoise Guyonnet, CEO of The Copyrights Group and EVP Kids Brands at Studiocanal, added: “We’re thrilled to be partnering with location based experience experts at The Path Entertainment Group to bring all generations the opportunity to immerse themselves in the magical world of Paddington. We’re sure that The Paddington Bear Experience will be a great success, as Path’s attention to detail and passion for storytelling has really brought to life the marvellous world of our beloved bear. This very rare sort of experience is the perfect destination for families looking for a fun-filled adventure, full of interactive gameplay and exploration. We cannot wait to see individuals of all ages come together to celebrate The Marmalade Day Festival.”

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