Toikido has announced a UK-wide school initiative of Piñata Smashlings-themed lesson packs beginning in April.
Toikido will be integrating its beloved IP, Piñata Smashlings, into 250 schools nationwide starting the week of 15th April. This initiative, designed in collaboration with educational expert iChild, aims to blend learning with fun through bespoke Piñata Smashlings lesson packs tailored for Key Stage 1 and 2 curricula.
Kicking off this immersive educational journey, Toikido will extend a personal touch by sending a customised video to each participating school. This gesture of gratitude introduces the dedicated team behind the scenes and thanks students for their participation, fostering a sense of community and connection.
Each child taking part will receive a Rainbow Pod collectible figurine, bringing the magic of the Piñataverse directly into their hands and hearts. This token is designed to ignite joy and inspire a deeper interest in the Piñata Smashlings world. The programme will be enriched by character costume visits to 20 select schools across March, April and May, bringing the vibrant Piñata Smashlings characters to life. This direct interaction will make the characters and their stories a tangible part of the children’s reality.
Further enhancing the excitement, Piñata Party Tents will pop up in school playgrounds, inviting students to the thrilling challenge of piñata smashing for prizes. This hands-on activity is designed to encourage physical play and collective participation, making for memorable moments of joy and camaraderie.
As part of Toikido’s commitment to inclusivity, the team is planning special parties for underprivileged children to ensure every student has the opportunity to experience the wonder and excitement of the Piñata Smashlings universe.
To maximize the initiative’s reach and impact, a PR strategy will promote the programme across local media outlets, including radio. This approach aims to generate widespread awareness and enthusiasm for the Piñata Smashlings school campaign, celebrating its innovative blend of education and entertainment.
Andrew Matjaszek, Toikido’s head of Marketing, said: “We’re excited to bring the Piñata Smashlings into classrooms, offering a unique blend of learning and fun. This initiative is a fantastic way to engage with the community, enriching the educational journey for children across the country.”
