LICENSING NEWS

Tonies and Hasbro announce launch of Learn with Peppa Tonie

Published on: 24th April 2024

The new Tonie joins the best-selling Peppa Pig collection and is the latest addition to Hasbro’s Learn with Peppa franchise, which launched in January 2023.

Learn with PeppaTonies and Hasbro have unveiled the Learn with Peppa Tonie, which will further Hasbro’s mission to support early years learning and development for Peppa Pig fans around the world.

The Learn with Peppa offering currently includes the www.learnwithpeppa.com website (with free downloadable learning resources), 45 dedicated YouTube episodes on the official Peppa Pig YouTube channel, and a series of educational books developed in conjunction with Penguin Books and other publishers around the world. Every product in the range has been developed in conjunction with educators or experts from the world of early years learning, to ensure that they authentically support pre-school learning.

The new Tonie delivers a welcome extension to the Learn with Peppa offering for pre-reading Peppa Pig fans, to help support their early years learning journey in an easily accessible audio format. Paired with the Toniebox’s intuitive ‘tap, tilt and squeeze’ controls, young learners can independently play and learn with their favourite pig.

Working closely with Hasbro, the Tonies team has created a compelling track list which aligns with Learn with Peppa’s core areas of educational focus, while also building on Tonies’ values of encouraging a lifelong love of learning through engaging audio. The new Tonie takes inquisitive little listeners on an educational adventure, exploring five key areas of learning:

Track 1: All About Our World

  • Listeners can join Peppa Pig, Suzy Sheep and Madame Gazelle as they learn all about the natural world, from weather and seasons to living things such plants and animals, in a wonderful exploration of our beautiful planet.

Track 2: All About Emotions

  • Peppa Pig and her friends are taught all about emotions and empathy at playgroup.

Track 3. All About Community

  • In this chapter, Peppa Pig and her friends learn about different types of community, from school, family or local groups, while also exploring the importance of the police, doctors and teachers who help look after their communities.

Learn with PeppaTrack 4: All About Being Creative

  • Peppa Pig and Suzy Sheep learn all about the joys of creativity and self-expression, from artwork or writing to singing and dancing.

Track 5: All About My Body

  • Kids will learn about the importance of looking after their bodies, from bathing to brushing their teeth to exercise and movement.

The new Learn with Peppa Tonie retails for £14.99 and is available at www.tonies.com and selected retailers.

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