Totally Toys of Castlebar joins Toymaster

Published on: 25th May 2022

Indie toy retailer Totally Toys in County Mayo is the latest toy shop to sign up to membership of the Toymaster group.

Toymaster announced the new member this week, and welcomed the retailer to the buying group.

Totally Toys in Castlebar has a 5500 sq. ft retail area stocking a huge range of toys, and the team says its mission is to bring value and variety to the toy market in Mayo. A wide variety of household-name brands and product featuring popular characters is available to customers, and the store stocks an extensive range of farm toys. A selection of outdoor toys, including swings, slides, playhouses and outdoor wheeled toys is also on offer.

The store’s Birthday Club is well used by local customers, allowing them to place deposits on any item and then pay in instalments.

The store is the latest independent retailer to enjoy the benefits of Toymaster membership. As Toymaster development manager, Brian McLaughlin, explains: “We provide a range of services to help our members and are always looking for new ways we can support them.”

Totally Toys is located at Moneen Industrial Estate, Castlebar, Co Mayo, F23 DH24, and owner Fidelis Rice can be contacted on 00353 94 902 5480 or

A statement from Toymaster HQ reads: “We would like to welcome Totally Toys of Castlebar to the Toymaster family and wish Fidelis, Jonathan and the team the best of luck.”

Toymaster is the largest buying group for independent toy retailers in the UK & Ireland, operating as a mutuality: the group is wholly owned by the members, who are all shareholders. As a not-for-profit, Toymaster gives back to its members, with the most recent sum making its way back into the pockets of Toymaster retailers in April. The group’s mission statement is a simple one – ‘To Help Our Members Trade More Profitably’ – and the group has earned itself a reputation for being both exceptionally friendly and committed to offering the very best support to its members

To find out more about what Toymaster membership offers independent retailers, see our latest interview with the buying group here.


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