Toy World expands editorial team

Published on: 29th November 2023

Two new assistant editors, Caroline Tonks and Gabriela Jimenez Garcia, will be working alongside Toy World editor Rachael Simpson-Jones and Marianna Casal.

Caroline Tonks

A graduate of Indiana University, Caroline is a trained ballerina who has also completed a master’s degree with Merit in the MA Magazine Journalism programme at City, University of London. While at City, she honed her journalistic skills as the deputy editor of student-run digital magazine, Spark, and also wrote for the course’s journalism alumni magazine, XCity. Prior to joining Toy World, she has undertaken roles at News UK (Fabulous magazine) where she wrote content for ‘Fabulist’ and attended the cover shoot.

Caroline said: “I am very excited to be joining the team and starting my journalistic career with Toy World and, as well as meeting everyone who works in the industry.”

Gabriela brings with her a background in journalism and copywriting. She is a graduate in Journalism from the University of Westminster, where she particularly enjoyed working on a social issues magazine project. Since then she has held various journalist and copywriter roles at a range of publications, and is now looking forward to working with the Toy World team and using her skills.

Gabriela said: “I’m thrilled to become part of the team and immerse myself in the world of toys, and perhaps interview some of the companies that made my childhood such an enjoyable time.”

Gabriela Jimenez Garcia

Publisher John Baulch commented: “We are delighted to welcome Caroline and Gabriela to the team. Their writing skills, positive attitude and enthusiasm for the toy trade are sure to be huge assets to the company. We look forward to introducing both of them to the toy industry over the coming months.”

Many readers will be hearing from Caroline and Gabriela over the next few weeks as we work on the bumper January edition of Toy World, which we expect to be a baptism of fire for them! There is more information on this issue here.

Last minute advertising enquiries for January (or ahead) should be directed to Mark Austin by phoning 01442 502405 or emailing, or John Baulch on 01442 502408  or – but don’t delay as space is running out.

Of course, the usual editorial contacts are also happy to help with any enquiries:

Rachael Simpson-Jones –
Marianna Casal –

To contact Caroline, email, and Gabriela can be reached on

The editorial team can also be reached on 01442 502 406.

Both new assistant editors look forward to meeting everyone at Toy Fair in January.


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