Sam has joined the Alakat Publishing team and will be working alongside editor Rachael Simpson-Jones.

Sam trained at the renowned National Council for the Training of Journalists’ Harlow College, and brings with her extensive knowledge of the publishing sector and many years’ experience, from starting out as a newspaper reporter to most recently working at a B2B magazine for the maritime sector.

Commenting on her new role as assistant editor, Sam said: “I am looking forward to bringing my skills to Toy World and covering the latest news from across the toy industry.”

Publisher John Baulch added: “We are delighted to welcome Sam to the team. Her writing skills and experience in working with the trade press are sure to be huge assets to the company, and her positive demeanour and meticulous work ethic mean she will fit in well here at Toy World. We look forward to introducing her to the toy industry over the coming months.”

Many readers will be hearing from Sam over the coming weeks as we work on forthcoming issues, and she can be contacted on email at sam@toyworldmag.co.uk.

Team Toy World is now back in the office, and can be contacted on the usual numbers: 01442 502406 for editorial and 01442 502405 for sales/ads.