As United Wheels faces rapid growth and plans further expansion, two new hires will add expertise in licensed consumer goods and international sales and marketing.

L-R Paul Bulger and Nicolas Caillaud 

United Wheels UK has announced the hire of Nicolas Caillaud and Paul Bulger, who join the company’s EMEA sales team in leadership roles. Nicolas and Paul each have a long history in the consumer goods and toy industries and will add valuable expertise in their new roles.

Nicolas Caillaud joins United Wheels as Sales director EMEA and will lead the sales team in continuing to build the portfolio of the Huffy brand and licensed wheeled goods through the brand’s extensive distribution network across the EMEA marketplace. Prior to joining United Wheels, Nicolas built an extensive resume in international sales and marketing across several household brands.

Also joining the leadership team as Sales manager UK & Ireland is Paul Bulger, who is well known in the toy industry. Paul will manage the UK and Ireland regions for the Huffy and licensed portfolio of wheeled goods and brings excellent knowledge of the licensing world, having previously worked for companies such as Rubies and Hasbro.

“We’re excited to welcome Nicolas and Paul to the United Wheels team as we’re facing rapid growth with plans for further expansion,” said Jon Tilley, general manager, United Wheels EMEA. “Both bring extensive knowledge and experience in consumer goods, sales and marketing and will be key as we continue to drive our business forward and expand throughout the EMEA marketplace.”

United Wheels continues to strengthen its position as a global leader in wheeled adventures, and says these hires reflect the company’s commitment to its customers and licensed partners.

United Wheels UK is a part of privately held Covation Holdings Ltd, which boasts outdoor cycling and recreational brands including Huffy, Niner, Batch, Royce Union, Buzz E-Bikes, and VAAST featuring Allite Super Magnesium technology.

For more information on the company’s ranges, contact sales@unitedwheels.eu.