Universal celebrates success of Poppy’s Coronation Party

Published on: 28th August 2018

The party boosted fan engagement and generated a wealth of social media coverage.

Over two hundred competition winners and a selection of high profile influencers from across Europe attended the exclusive Trolls event at Allington Castle in Kent on the 18th August, with Troll themed activities throughout the day.

Attendees were treated to live performances, make over stations, displays with product contributed by licensees, a Coronation Party photo booth, a banquet with Troll sized treats, Troll-themed activities and Meet & Greets with Poppy and Branch, as well as influencers.

Poppy’s Coronation Party boosted fan engagement and generated a wealth of social media coverage across multiple platforms. The event is just one key driver in Universal Brand Development’s plan for maintaining consumer awareness and excitement for the Trolls brand throughout 2018, whilst also supporting the promotion of the Netflix TV series, DreamWorks Trolls: The Beat Goes On!

“Poppy’s Coronation Party gave fans across EMEA the chance to fully immerse themselves in the colourful and musical world of the Trolls,” said Becki Fleming VP of EMEA Brand Development and Marketing. “The franchise has always been underpinned by outstanding creative content and it was great to have the opportunity to translate this into a truly unforgettable real-life experience for fans this summer.”

“This is the first consumer event of its kind for the EMEA Brand Development team and has really supported sustaining the momentum of the brand, in the lead up to the highly anticipated theatrical release of DreamWorks Animation’s Trolls World Tour in 2020,” added Lara Clark, franchise manager for EMEA. “The positive reaction from guests was overwhelming, all agreeing that this was an event that their children would never forget.”


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