Vivid Goliath Group is pleased to announce that Ben Hogg has joined the UK team as the company’s marketing manager across the toys and games portfolio.
Ben brings with him a wealth of marketing experience from his previous role at Asmodee UK, where he had worked for over ten years. He will be responsible for brand and marketing activations across Vivid Goliath’s wide portfolio including ranges such as Ryan’s World, Love Diana, Reaxion, SuperSand and the ever-growing portfolio of kids, family and adult games. His remit will also include managing a team of brand managers and working closely to steer Vivid’s TV, PR and digital marketing output.
“We are delighted to welcome Ben to the Vivid Goliath family” said Emma Weber, Vivid’s marketing & licensing director. “Ben is an experienced marketer and brings with him a fresh perspective and new ideas to our marketing campaigns, as we take our business to the next level. Ben joins at an exciting time, as we continue to grow the business across our toy and games portfolio.
Building on sales success in 2020, Goliath Games has detailed impressive plans for 2021, with proven winners in pre-school and kids games carrying forward, alongside new introductions in the family, adult and strategy categories, cementing the Goliath Games range as an all-encompassing product offering.
Ben added: “Vivid Goliath has an extensive portfolio and, specifically in games, the company is fast expanding across the strategic and adult sectors. I look forward to helping to grow this area as we build out our distribution, and to helping to develop the business to further accommodate specialist retail partners.”