Walmart’s Top-Rated by Kids list reflects shift in toy trends

Published on: 4th September 2020

The list was compiled following kids testing and playing with the toys and sharing their reactions virtually.

Walmart's Top-Rated by Kids ListWalmart has unveiled its annual Top-Rated by Kids Toy List, which features the retailer’s predictions for the 2020 holiday season.

Steve Ronchetto, vice president of Toys at Walmart, commented: “This year’s Top-Rated by Kids Toy List reflects the shift we’ve seen in toy trends and behaviours this year. Toys play a critical role in families’ lives as they spend more time at home and parents seek ways to keep kids engaged with learning-based play. More than any year before, we’re seeing strong interest across toys that stem from digital platforms, like kid influencer-created toys, interactive and educational toys, screen-free indoor entertainment and toys for active outdoor play.”

Children can experience the Top-Rated by Kids toys themselves via the Walmart Wonder Lab, where they can play and engage with hundreds of toys from Walmart’s toy aisles. Created in partnership with eko, the virtual experience lets kids unbox, test and play with the latest toys without leaving home.

After experiencing them online, Walmart customers can shop for all the Top-Rated by Kids toys however and whenever they want, with a variety of convenient pickup and delivery options on offer.

The toys that made it onto the 2020 list are as follows:

From the TV to the Toy Room:

Frozen II – Magic in Motion Elsa Doll
Blue’s Clues & You Peek-A-Boo
Paw Patrol Dino Patroller
The Child Bop It (Walmart Exclusive)
Lego Death Star Final Duel (Walmart Exclusive)
Star Wars Dark Saber

High-Tech Gadgets:

Sensory FX ASMR Mega Bar (Walmart Exclusive)
VTech KidiZoom Creator Cam
Instax Mini 7S Seafoam Green (Walmart Exclusive)
onn. 8” Tablet Pro (Walmart Exclusive)

Interactive Play

Disney Princess Vanity
Gotta Go Flamingo
FurReal Mama Josie Kangaroo Pet
My Life As Hello Kitty Dolls (Walmart Exclusive)
Barbie Farm Barn Playset (Walmart Exclusive)
L.O.L. Surprise OMG REMIX Dolls

Surprise Toys

The Animal
Treasure X – Sharks Treasure
Hatchimals Crystal Flyers
Na! Na! Na! Ultimate Surprise
L.O.L. Surprise Clubhouse Playset
Ryan’s World Vending Machine (Walmart Exclusive)

Energy-Burning Outdoor Toys

Jetson Mars Light Up Kick Scooter (Walmart Exclusive)
Semi-Truck and Trailer Ride On (Walmart Exclusive)
Jetson Plasma Light Up Hoverboard (Walmart Exclusive
Razor Black Label E100 Electric Scooter (Walmart Exclusive)
Nerf Fortnite DG (Walmart Exclusive)

Screen-Free Indoor Entertainment

Tic Tac Tony (Walmart Exclusive)
Kinetic Sand Sandwhirlz
Spark Puppy Piano (Walmart Exclusive)
Little People Launch & Loop Raceway
VTech Helping Heroes Fire Station
Hot Wheels Sky Crash Tower
Beyblade Burst Rise Hypersphere Set
Megalodon Storm RC
Walmart Wonder Lab



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