Wilton Bradley announces new partnership with Nadiya Hussain

Published on: 19th December 2019

The new partnership will see the release of kids cooking and baking sets under the Nadiya brand, due to launch in autumn/winter 2020.

Since winning the sixth series of The Great British Bake Off, Nadiya Hussain has gone on to release bestselling books, star in multiple TV shows and is currently making her way around the UK as part of her ‘Finding My Voice’ tour.

A new partnership with Wilton Bradley will see the release of kids cooking and baking sets under the Nadiya brand, due to come to market for autumn/winter 2020. Featuring a host of colourful baking and cooking utensils for kids, each set comes with easy to follow recipe cards created by Nadiya from her bestselling ‘Bake me a story’ cookbook.

Working closely with Wilton Bradley, the GBBO winner has been closely involved in all stages of product development from concept creation to final designs. Nadiya said: “I love to cook with my family, and I am a true believer in involving children in cooking from a young age; teaching them a valuable skill whilst enjoying some family time together. I am proud of what we have created with these sets and am excited to think that they may encourage more children start their cookery journey.”

Nadiya will also be working with Wilton Bradley to promote the new range to her fans, including posting videos on social media to her followers. The videos will feature Nadiya showing children how to make the most out of the kits.

As part of the launch, Nadiya will also be visiting London Toy Fair 2020 to visit the Wilton Bradley stand and showcase the new range.


Smyths Toys acquires PicWic Toys

Full steam ahead for Toynamics’ Hape railway campaign

Golden Bear reports exceptional sales for Curlimals range

Exclusive: Talking Shop

Exclusive: Focus on Tech Toys & Gadgets

Trends UK celebrates 20th Anniversary at British Grand Prix

Tonies launches George adventures for Peppa Pig fans

Sainsbury’s reports substantial drop in Argos sales

Bluey to launch second series on CBeebies and BBC iPlayer

Exclusive: Schleich unveils new global brand strategy