Wilton Bradley appoints new toy buyer

Published on: 1st August 2019

Scott Decker has spent the last four years as own-brand product manager/buyer at Evans Cycles.

Wilton Bradley has recently appointed Scott Decker as its new toy buyer.

Scott is well known in the cycle trade and has over seven years experience, having spent the last four years at the leading wheeled distributor, Evans Cycles.

Scott said: “Having worked here for four weeks I’ve already settled in; the team here at Wilton Bradley is a great bunch of people. I’m excited to be a part of a company with a huge wealth of knowledge and experience across many categories within the leisure industry, alongside some hugely successful brands. I’m looking forward to utilising my skills within a new industry – although one that’s familiar from my childhood and being a father – and helping to develop and expand our toy offering to be bigger and better than ever.”

Scott Eden, product director at Wilton Bradley, added: “We are delighted to have secured Scott, who brings with him many years of experience in the UK wheeled and wheeled toy market. Scott is key to the growth of our key brands including Xootz.”


Friday Blog

Tale as old as time…it’s the Friday Blog!

Zapf details roll-out of plastic free packaging

VIP Pets Mini Fans from IMC Toys lead Kids Fashion Week

Exclusive: Perfect ten – a look at top toy lists

Exclusive: Looking through a different lens at Mattel

Pokémon celebrates 25 years with activations across the franchise

Silvergate Media unveils Octonauts attraction in Shanghai

UK toy market increases 5% in value during 2020

Toy community grapples with new challenges involved in shipping to Ireland

Sneak peek at AsmoFair – The Toy Fair Edition 360° virtual stand tour