Wilton Bradley unveils 10th anniversary range for Xootz

Published on: 11th December 2023

The best-selling Xootz brand is unleashing new products to celebrate a decade of wheeled fun, including ride-ons, skateboards and scooters.

Xootz, Wilton Bradley’s dynamic wheeled toy brand that’s dedicated to encouraging outdoor play, is preparing to celebrate its 10th anniversary in 2024. In honour of this achievement, Xootz has announced the launch of an array of new products designed to captivate the imaginations of kids aged 2-14.

Xootz has been on a mission to break away from the ordinary and set new standards in the world of wheeled toys. With a commitment to encouraging outdoor play and exploration, the company says Xootz is redefining the landscape of fun for kids, moving them away from screens and into the great outdoors.

To mark its 10th year in the industry, Xootz presents a line-up of innovative new wheeled toys:

  • Cyclone Drift Trike: The Cyclone Drift Trike is designed for adrenaline-fueled drifts and spins, offering a thrilling experience for older children.
  • Enigma E-Scooter: An electrifying addition to the Xootz family, the Enigma E-Scooter combines style and speed for an exhilarating ride.
  • Dragon Ball Super Double Kick Skateboards: Fusing the excitement of action sports with popular culture, the Dragon Ball Super Double Kick Skateboards feature eye-catching designs inspired by the beloved anime series.
  • Ride-On Unicorn: Kids can spark the magic of imaginative play with the enchanting Ride-On Unicorn, designed to whisk young adventurers away on fantastical journeys.
  • Aprilia Ride-On Bike: A sleek and stylish Ride-On Bike inspired by the renowned Aprilia brand, perfect for aspiring young bikers.

Xootz will unveil these new products at London Toy Fair in January 2024. Attendees are invited to join in the 10th-anniversary celebration by visiting Wilton Bradley at stand E89 – E98 for a chance to win exciting prizes and view the full range first-hand.


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