Walmart is upping its game in the geek and pop culture collectibles department.

The retailer has announced that it will be creating a new dedicated collectibles section in more than 3,500 of its stores. The new initiative will start this week. This space will feature new and exclusive products from Funko, McFarlane Toys and CultureFly, but it will also be the exclusive brick and mortar home of Loot Crate.

Brent Duwe, senior buying manager, Walmart US, commented: “Pop culture fans are passionate about their fandoms and look for ways to incorporate it into all aspects of their life. We’re introducing a new assortment to serve fans in a way we haven’t before. Our new collectibles section will be a destination for our customers to find exclusive merchandise at the best prices for all fandoms, with more to come.”

Fans of Funko will also have a brand new exclusive to hunt for, as in October Walmart will have an exclusive chrome Thanos that will come in six different colours, representing the powerful Infinity Stones.

Brian Mariotti, Funko chief executive officer, commented: “We’re thrilled that Funko products will be joining the brand new collectibles section at Walmart stores across the country. Collectibles is a brilliant addition to the merchandise display as is evident by the millions of people that shop pop culture favourites. We are eager to showcase Funko’s vast assortment of Pop! products in this new area and continue bringing joy to Walmart customers.”