WORLD NEWS

Worlds Apart expands international distribution into Japan

Published on: 25th May 2018

Worlds Apart has set its sights on increasing its export reach by expanding into new markets with its ever-developing toy offering.

Since 2016, Worlds Apart has increased its international distribution by 52% and to date, its exports business covers a total of 58 distributors across 46 territories, in addition to strong North American distribution partnerships, along with European and Australian, Worlds Apart has now secured distribution in Japan across a number of its promotional toy lines with new, well-respected partners such as Sega Toys and MegaHouse.

Emily Maclennan, group sales and marketing director at Worlds Apart, commented: “In the last three years we have significantly developed our International exports business in order to ensure we have a solid distribution mix, whether that be in the US, Australia or Europe. However, we’ve seen this grow further with distribution expanding into Asia and securing distribution in Japan for our toy products has been a major objective of ours over the past 12 months. As a leader in innovation, Japan is a key market and the volumes we have seen thus far on our 2018 promotional toy lines make it one of the most important international growth markets to us.”

Worlds Apart will be unveiling its new toys for 2019 to international distributors at Distoy – St James Court, Room 405 from 29th May-1st June.

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