Wow! Stuff welcomes new hires as distribution expands

Published on: 11th December 2023

Tony White joins Wow! Stuff as General Sales manager alongside Valerie Leuzy who will be head of European Sales for the company.

Tony White

Toy innovation company Wow! Stuff is delighted to announce two new hires in quick succession. Tony White joins as General Sales manager, having had a very successful and lengthy career in roles at both Character Options and latterly at Moose Toys. Also joining Wow! Stuff, as head of European Sales, reporting into Tony, is Valerie Leuzy. Valerie has more than 20 years’ experience in the nursery and toy industry, working with market leaders such as Mamas & Papas, Summer Infant and Silver Cross. Most recently, she was working as European Sales manager for Plumplay.

Tony’s toy industry tenure started at Worlds Apart, which grew significantly during his five years as Sales director. He continued in this position for another five years following the acquisition of the business by Moose Toys. Prior to finding his vocation in the toy industry, Tony’s training and experience in consumer products was gained at Adidas, Mizuno and Wella.

Wow! Stuff managing director, Dawn Lavalette, commented: “We’re bucking the trend right now, and our product sell-through remains strong, so we’re excited to welcome Tony and Valerie and expand our distribution. They are real professionals and bring a wealth of experience to Wow! Stuff.”

Valerie Leuzy

Tony said: “I’ve seen the innovation Wow! Stuff develops, the vision for the business, and I believe my knowledge and support will add real value to the team. I’ve also seen the next two years of product line up, and it’s on another level.”

Valerie added: “I’m delighted to be joining the team; I love Wow! Stuff product and innovation, and can’t wait to share it.”

Wow! Stuff is a toy innovation company with a mission to bring great brands to life or create new brands crafted by an in-house team of scientists, engineers and product developers. Wow! Stuff’s stated mission is ‘to work until our brains hurt to deliver toys and pop-culture products that are really innovative, on brand, in universe, always.’

Tony, Valerie, Dawn and the team will be welcoming visitors to Hall 4A at the Nuremberg Toy Fair. To book an appointment, readers should contact


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