Available soon from Xplore, over 100 licences from global leaders in gaming and entertainment and over 150 products make up the EXG Pro portfolio.
Toy World can now announce that EXG Pro is broadening its reach across the UK&I market by partnering with Xplore Distribution from 2024, to support and distribute to more retail outlets.
EXG Pro bills itself as the ultimate destination for passionate pop culture fans. The company’s purpose-driven, ‘FUNctional first’ collectible sub-brands are carefully curated to showcase tech while celebrating fandom, catering to the gaming, toy and mobile markets. The team specialises in crafting innovative consumer products that seamlessly blend authentic licensed items with practicality, with a particular focus on Kidult fan communities. With over 100 licence agreements with the global leaders in gaming and entertainment in place, there are currently over 150 products in nine product ranges in the EXG Pro portfolio.
Cable Guys, Ikons and Powerstands make up a range of award winning, highly detailed figures made to hold gaming controllers, SmartPhones, other small devices and more. At 8”/21cm in height and built for stability, Cable Guys offer a collectible assortment of favourite characters that have many uses.
Xplore Distribution was set up by experienced industry stalwart Ravi Mashru and his team Pritesh Davé and Katrina Daley. With a focus on bringing new and interesting brands to market, the company offers its services to manufacturers looking to go into UK distribution. Thanks to its warehouse network, Xplore can ship direct to retail or despatch directly to the customer.
Xplore CEO, Ravi Mashru, commented: “EXG seemed a perfect fit. We love the fact that the team turns an incredibly designed figurine into such a wonderful, functional product. With the licences covered, it’s a range that highly complements our portfolio and one we’re really very excited for, going into the new year.”
The EXG Pro portfolio includes licences from industry giants such as Netflix, Disney, Marvel, Warner Bros, Lucas, Sega, Sony and Microsoft, with Paramount and Epic Games licences on the way to further strengthen the range. Next year will see over 150 new products brought to market.
The news follows Xplore’s recent announcement of the addition of Comansi to its portfolio; a leading brand in the manufacture of licensed and collectible figurines.
You can find out more about Xplore in an exclusive interview that the team did with Toy World here.
To talk to the team, book an appointment to see the full range first-hand, or to visit the Xplore Distribution showroom, contact Pritesh Dave at pritesh@xploredistribution.com.
