NEWS

Yoto cooks up new audio baking collection with GBBO winner

Published on: 20th May 2022

Chef and Great British Bake Off winner John Whaite is fronting the new collection from kids’ audio platform Yoto.

Yoto, the audio platform for kids behind Yoto Player and Yoto Mini, has teamed up with Great British Bake Off winner John Whaite for a new cook-along series, Baking with Yoto.

A new addition to the Yoto Originals collection, it has been produced to develop children’s listening and motion skills in a fun, hands-on way that the whole family can get involved in.

Easily operated by both children and adults, the step-by-step audio guides are easy to digest and played by simply inserting the cards into a Yoto Player or Yoto Mini. The physical content cards also list the ingredients needed, making preparation for parents easy. The recipes include Banana Pancakes, Cheese Scones, Rocky Road, Birthday Traybake and Rainbow Biscuits.

Ben Drury, CEO and founder of Yoto, said “The team at Yoto is excited to be working with expert John Whaite to encourage family time through baking. We hope the collection will help children develop key listening, motor (and baking) skills in a fun, creative way that brings enjoyment to kids and parents alike.”

Presenter and 2012 Great British Bake Off winner, John Whaite, commented: “Having been raised with a love of food and baking through family, getting children involved with baking at an early age is something I’m really passionate about. I’m thrilled to be working with Yoto to help inspire the next generation of bakers. These interactive audio guides aim to encourage children and their families to have fun and be creative in the kitchen.”

RECENT ARTICLES

L.O.L. Surprise! celebrates L.O.L. Day with fans across the UK

CMA investigates Amazon UK over listings practices

Bandai UK welcomes new commercial manager

Treasures of Wetherby goes up for sale

Rainbow and Flair partner on Pinocchio and Friends

Exclusive: Spotlight on Dress-up & Role Play

My Top Trumps pledges support for women’s and girl’s grassroots football

Spin Master’s Tech Deck announces return as official partner of NASS

Smyths Toys acquires PicWic Toys

Full steam ahead for Toynamics’ Hape railway campaign