LICENSING NEWS

YuMe Toys partners with Sanrio for Hello Kitty’s 50th

Published on: 13th December 2023

YuMe Toys and Sanrio will be releasing a Hello Kitty range to celebrate the brand’s 50th anniversary next year.

YuMe Toys

Commemorating Hello Kitty’s 50th anniversary in 2024, YuMe Toys has encapsulated the joy and playfulness of the iconic character in a range designed to captivate Hello Kitty enthusiasts, which will be hitting the shelves across Europe, the Middle East and Africa markets in spring. In her illustrious 50-year history, Hello Kitty has become a global phenomenon, consistently bringing smiles to fans worldwide.

YuMe’s celebratory-inspired range of collectible products perfectly encapsulates this legacy, seamlessly blending the past with the present, featuring both classic and new Sanrio characters such as Hello Kitty, Kuromi, Cinnamoroll and My Melody. Two doll collections, four ranges of keychains with hand straps and an assortment of Little Moon Light figurines will be included in the collaboration between the two companies.

The dress-up Hello Kitty figurines, which come in a surprise blind box, will be available in 5cm and 7cm sizes. YuMe’s Little Moon Light figures, an innovative addition to the Hello Kitty and Friends range, glow at the touch of a button, cycling through colours every few seconds, creating a unique and captivating collectible. With a variety of characters and colours, the collection caters to every style and mood.

Ken Goodisson, commercial director, EMEA at YuMe Toys, commented: “We are thrilled to launch this innovative range of Hello Kitty collectibles, particularly in Hello Kitty’s 50th anniversary year. Our inspired range of figurines, glowing Little Moon Lights, keychains and new streaming content will undoubtedly delight the global Hello Kitty fan base, spanning from young kids to adults who have adored her for five amazing decades.”

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