Zapf announces new Baby Annabell launches for 25th anniversary

Published on: 3rd August 2023

Zapf Creation’s Baby Annabell brand has new products in store for autumn/winter 2023 in line with the brand’s 25th anniversary.

Baby Annabell

With a decades-long legacy, Zapf Creation is a go-to brand for nurturing dolls. Baby Annabell has continued to maintain its  leading brand position in the nurturing dolls category.

With loyal customers returning to the brand, generation after generation, Baby Annabell is celebrating 25 years of creating special moments for children across the world. To commemorate the milestone, the brand will be expanding its innovative product range, with the release of a new Baby Annabell Active 43cm and play accessory.

This September will see the launch ofthe Baby Annabell Emily Walk With Me Doll, for children aged three years and over. The Emily Walk With Me Doll can also crawl, sit and be rocked to sleep, and makes lifelike crying sounds when she struggles to walk. The doll is designed to encourage children to demonstrate emotional skills such as patience and empathy, as well as heightening the interactive element of playtime.

Also launching in September is Baby Annabell’s new Day & Night Changing Table – an interactive play accessory with a new owl design. The playset comes equipped with a light-up moving day and night wheel, creating a fun window illusion. The changing table fits all Baby Annabell dolls and has a host of storage possibilities, including compartments and a clothing rail with three hangers to house accessories. Children can have fun practising everyday routines – from changing nappies to getting Baby Annabell ready for the day. A sticker sheet means children can personalise their changing table.

A new Baby Annabell Changing Bag features the same Day & Night scene on either side, a shoulder strap, changing mat, pretend powder pot, teeth ring and nappy, everything needed to look after a baby on the go.

The new Baby Annabell Lunch Time Feeding Set is suitable for both 36cm and 43cm Baby Annabell dolls. Designed in a pear-shaped lunch box, children can choose between fruit compote or baby porridge, and a special spoon makes fun sound effects when it meets the doll’s mouth.

October will see the launch of brand-new Baby Annabell Active Annabell, Leah and Alexander Dolls which come with advanced features and accessories. Keeping the legacy of Baby Annabell alive, the dolls have all the most-loved features from the last 25 years including a soft fabric body, mouth movements for bottle feeding, burping and dummy sucking, eyes which close when rocked to sleep, and likelife sounds from giggling to crying.

This year the brand has added an innovative gym mode; by lifting the doll’s legs over her tummy to initiative gym mode, children can enjoy giggling and baby talk sounds for more lifelike and nurturing play.

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