Zuru plans to grow and elevate the Glove-A-Bubbles brand as it further expands its footprint in the outdoor toy aisle.

Zuru has announced that the company has acquired Glove-A-Bubbles, winner of The Toy Association’s 2019 US Outdoor Toy Of the Year.

Created by Ogosport and sold to market by Zing, Glove-A-Bubbles is a glove with holes that make bubbles when the glove is dipped in bubble soap and waved through the air. Currently available in different animal and monster themes, the Glove-A-Bubbles brand also includes Wave-A-Bubbles, which creates even more bubbles, and Big-A-Bubbles, a glove that creates giant bubbles.

“Glove-A-Bubbles inherently fun play value, combined with its remarkable quality and design at affordable prices, fits perfectly into our portfolio,” said Anna Mowbray, chief operating officer, Zuru. “It’s a natural extension to our award-winning outdoor toy portfolio, which includes Bunch O Balloons and X-Shot.”

Zuru has product development plans and on-trend marketing initiatives to grow and elevate the Glove-A-Bubbles brand as it further expands its footprint in the outdoor toy aisle. Since its introduction in 2016, Zuru’s Bunch O Balloons has consistently been a top selling outdoor brand and the company’s X-Shot blaster range is one of the fastest growing brands in the outdoor category, with over 60m blasters shipped last year alone.

Anna added: “Our seasonal portfolio is filled with innovations like Bunch O Balloons and our X-Shot Fast-Fill range that brings speed and ease to outdoor play, and Glove-A-Bubbles is no different. It’s super quick and can be used by kids of all ages, so we are excited to be bringing this brand to our partners worldwide as well as looking at how we push the boundaries on marketing.”