NEWS

Zuru launches the new X-Shot Fast Fill

Published on: 18th December 2018

Since the brand’s launch, Zuru X-Shot has experienced huge success and growth.

Latest figures (as at end 2018) show that the X-Shot brand has grown globally by 66% YOY, with Zuru reporting that it produced 35m blasters for the whole of the year and 3.4m darts produced daily throughout 2018. In addition to the huge upturn of growth, the innovative X-Shot Flying Bugs was also nominated for Toy of The year, reflecting the popularity of the range and its product lines.

Available in the UK from spring 2019, the X-Shot Fast Fill is set to revolutionise the water blaster category. Due to its speed and ease of use, consumers are offered maximum performance. With a fill-time of just one second, children can refill their blasters incredibly fast increasing valuable play time by getting back to the water-blasting action long before their opponents.

The blaster has been designed to be filled anywhere and is equipped with a superior Rapid-Seal Technology that closes the blaster tank instantly. The tank holds up to 700ml of water and the blasting power reaches distances of up to 10 metres.

Erika Sava, communication manager from Zuru, commented: “We are so excited to be launching the Zuru X-Shot Fast Fill in 2019. We are always looking to create innovative and impactful products and we believe that the Fast Fill can transform the water blaster category due to its incredible speed and ease-of-use. The product is already available in the Southern Hemisphere where it is proving a phenomenal success. The outdoor toys sector is a major category for us, and we will continue to develop and grow this along with the X-Shot brand.”

The blaster will be available from March 2019 with the launch supported by a robust PR and marketing campaign, including a global television commercial, as well as engaging social media content across all channels.

For UK sales enquiries, please contact Geemac: +44(0)1604 401 719 / sales@geemac.biz.

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