Zuru will maintain a direct FOB relationship with major retailers, but says the partnership will broaden its reach within the UK retail landscape.

Zuru UK has announced AB Gee as its exclusive distribution partner for the UK market in 2024. Separate to Zuru’s long-standing direct-FOB business, this collaboration further enhances reach for the company, ensuring even broader availability to UK retailers and customers.

Will Collinson, general manager of Zuru UK, commented: “AB Gee’s reputation and the team’s deep-rooted understanding of the UK market make it an ideal partner. While we will continue to maintain a strong direct relationship with our major retailers, this partnership will significantly boost our ability to connect with a broader audience within the UK retail landscape.”

Dave Wright, AB Gee’s buyer, shared his enthusiasm, stating: “AB Gee is delighted to join forces with Zuru for the UK. We have observed the company’s substantial growth in recent years and look forward to being part of the next stage of its journey to deliver world-class and innovative products to as many customers as possible”.

For the Republic of Ireland, Zuru will retain its distribution partnership with David Lowe.

Zuru recently reported that its new 2023 launches were ‘smashing targets’, with sales of Snackles, X-Shot and Mega Gross Minis all exceeding expectations. Will Collinson said that within the initial four-week launch period, each of these ranges clinched top positions in Amazon’s new releases, bestsellers and most coveted categories.

For more information about Zuru and its products, visit www.zuru.com, and for sales enquiries, contact sales@zuru.com.  For ABGee sales enquiries, contact sales@abgee.co.uk.