Isaac Larian to focus on Toys R Us USA deal

Outbid for 82 stores in Canada, Isaac is focusing on buying 274 Toys R Us stores in the United States.

Isaac Larian is abandoning efforts to buy the Canadian stores of Toys R Us and instead plans to sweeten his rejected bid for more than 200 US outlets of the retailer.

He told The LA Times on Sunday that he is satisfied that the 82 Canadian stores could be operated by Fairfax Financial Holdings. The Toronto investment firm, owned by billionaire Prem Watsa, reached a tentative deal last week with Toys R Us to buy the stores for $237m.

Isaac had bid $215m for the Canadian stores this month and could have submitted a higher bid today through an auction being held in US Bankruptcy Court. However, he said he respected Watsa, likening him to a Canadian Warren Buffett.

Larian said he had a conversation Sunday with Toys R Us bankruptcy advisors and will now focus on the US stores. He added that he submitted a $6m down payment in support of his Canadian bid but expects to get the money back once the Fairfax deal closes.

​​”I think they were genuinely serious about wanting to help me save what I can,” Larian said of his conversation with the advisors. “I am optimistic.”

Isaac said he and his team will spend the next week re-assessing the value of the stores, as well as unspecified Toys R Us intellectual property he is seeking. The stores are holding liquidation sales, which he argues is progressively devaluing what is left of the chain.

Toys R Us has some 3,750 employees in Canada whose jobs could be saved by the Fairfax deal.

Smyths Toys acquires Toys R Us Germany, Austria and Switzerland

The agreement will create the largest toy retailer in Europe.

Smyths Toys will acquire Toys R Us’ operations in Germany, Austria and Switzerland, for a headline enterprise value of €80m, on a cash-free and debt-free basis, and an estimated aggregate purchase price of €79m, of which up to €37m may be escrowed at closing with release subject to certain conditions. The company’s Central European business, in fiscal year 2018, is forecast to generate Adjusted EBITDA of €22m, after International Technical and Administrative Support Service Agreement (ITASSA) expense of €5m and royalties of €13m. The sale of its Toys R Us’ Central European business is subject to the approval of the United States Bankruptcy Court for the Eastern District of Virginia.

Smyths Toys already successfully operates 110 toy stores and online shops in Ireland and Great Britain and will now add a further 90 stores and on-line operations in another three European countries.

Subject to the final approval of the responsible court, as well as other regulatory and contractual obligations, Smyths will acquire and rebrand all businesses branded Toys R Us in Germany, Austria and Switzerland, as well as take on all employees and management in these three countries, including the head office in Cologne.

Tony Smyth, on behalf of Smyths Toys, commented: ‘We started the business more than thirty years ago and are very grateful to our customers, our employees and our suppliers for the support we have received in that time. We are convinced about the future of multi-channel specialist toy retail and are confident that we can successfully introduce and grow our brand in Continental Europe. The Toys R Us business is profitable, has a strong leadership team and already has many loyal customers. It provides a great starting point for our expansion.”

The managing director of Toys R Us Central Europe, Detlef Mutterer, commented: “After an extensive sales process, my colleagues and I are pleased that Smyths Toys has won the bidding process for our business. Smyths Toys is a proven leader in the retail industry. It has achieved strong growth in recent years and will complement our business in an ideal way. We look forward to working with our new colleagues, responding to customers and growing the business further. We already have many suppliers in common and we see this as good news for the supplier community and our other business partners.”

Bullring owner gets cold feet over intu takeover

Hammerson, owner of Birmingham’s Bullring, is no longer urging its shareholders to vote in favour of acquiring its rival.

The news comes months after Hammerson announced an all-share offer for intu, owner of the Trafford Centre in Manchester. The proposed £3.4b takeover would have created the UK’s biggest property company, worth £21b.

Hammerson stated: “The proposed Intu acquisition is no longer in the best interests of shareholders.”

In early morning trading in London, shares in Hammerson were up by 3.57%, but those of Intu were down by 7%.

Among the reasons Hammerson gave for withdrawing its recommendation was that the stock market’s view of the retail property market had “deteriorated” since the turn of the year.

“This perception has been intensified by market concerns over the extended period of time that it would take to complete the transaction and realise longer-term returns from the Intu acquisition,” it said.

The combined group would have been led by Hammerson chief executive David Atkins and chaired by its chairman, David Tyler.

Hammerson’s offer for Intu will lapse if its shareholders do not approve the purchase when they meet.

The development comes not long after French shopping centre operator Klepierre abandoned a £5b bid for Hammerson.

Hammerson also owns the Bicester Village designer outlet and London’s Brent Cross shopping centre, while Intu also owns the Lakeside shopping centre in Essex.

Keep calm and carry on…it’s the Friday Blog!

So, it looks like we missed out spring and went straight to summer this year – if someone had got around to inventing a laptop screen that worked properly in bright sunlight, I might even have written this week’s Blog al fresco.

The sun may be shining, everyone’s mood has been lifted accordingly, but let’s not kid ourselves, it’s still pretty challenging at retail. Where to start? House of Fraser is said to be on the verge of a CVA, Debenhams mounting debt is getting close to exceeding its stock market value, Mothercare has replaced its chairman of six years and Hamleys has closed its only branch in Ireland. The 35,000 square foot store, which is located in Dublin, was apparently signed on a 1m Euro deal 10 years ago; times were clearly very different then.

Indeed, while many rent deals signed in better times now look onerous (some of the TRU leases were eye-wateringly expensive), it is the addition of last year’s business rate revaluation that has made the current situation particularly toxic. The Entertainer’s Gary Grant spoke out this week to call the business rate hike “a killer”, and I suspect few would disagree. The ill-judged initiative would have hit many retailers hard even in good times, so the timing literally couldn’t have been worse. Gary suggested that business rates are now way out of line with retail turnover and called on the government to step in to sort out the whole mess. Three thoughts spring to mind: 1. I wholeheartedly agree with him. 2. Has he been keeping an eye on what the government has been up to recently (Brexit, Windrush etc)? If so, I’m not sure that we can rely on them to do anything other than make things worse. 3. Please don’t let the government suggest that it’s all going to be ok, as they’ve assigned Mary Portas to sort it all out.

Seriously though, Gary makes the extremely valid point that while landlords are reacting to the current climate and being more realistic about rental charges, business rates are non-negotiable. Perhaps the Toy Retail Association could co-ordinate an industry campaign to keep up the momentum now that Gary has fired the first shots? I just know that anything that can be done to ease the pressure on retailers can only be a good thing for the whole toy community.

I gather that NPD’s March figures continued the early year trend, with value sales down by 5% and volume sales down by 7%. Of course, it is still early days, yet while squishies have taken off far sooner than fidget spinners did last year, even strong sales from this new craze haven’t been able to stem the tide. There is, of course, a long way to go, and there are plenty of bright spots with a lot more to come in the second half of the year, but the toy trade isn’t immune to the vagaries of the wider retail climate.

Over in the States, Isaac Larian’s initial bid for Toys R Us has been turned down. What happens next is anyone’s guess. Will Isaac go back with an improved bid? It’s possible, but he is a shrewd businessman and I doubt he will want to pay over the odds, despite his clear passion for the project. Is there a rival bidder? For the Canadian operation, almost certainly yes (the name of Fairfax Financial Holdings has recently come into the frame); for the US stores, I am not so sure, although it is feasible they are keeping a low profile and will come in at the last minute, like a sneaky eBay bidder. Will the administrator reconsider? Again, it might, but its role is transparent; achieve the best deal for creditors. Emotional factors such as job losses and preserving the retailer for future generations are not in its lexicon: cold hard cash is the only thing it cares about. If liquidating the operation will yield more funds (and I still feel that is a big if…), it will lean that way. So, we have a classic Mexican stand-off (the only thing missing is Donald Trump and a team of wall builders). Let’s hope the situation is resolved swiftly, so everyone can move on. I am already seeing signs that the American toy community is beginning to apply a greater sense of perspective, where previously they were competing in a Chicken Little contest (who can shout ‘the sky is falling in’ loudest).

In breaking American news, Mattel’s Margo Georgiadis has announced that she will be leaving the company after a brief 14-month stint as CEO, to be replaced by Ynon Kreiz. I have no doubt that Margo is a very capable individual, but in truth, particularly with her pure tech background (Google etc.), she was never a great fit for Mattel. Ynon’s experience at Fox Kids Europe and Disney division Maker Studios should stand him in good stead, and “people familiar with the matter” say they hear good things about him. Onwards and upwards.

Back home in the UK, it’s good to see that Toy Fair is enjoying strong re-booking figures, with over 80% of last year’s exhibitors already signed up to return in 2019. There have also been a high number of new exhibitor enquiries, so I’m sure it will be another sold-out show. It is reassuring that the UK supplier community is sufficiently confident about prospects for this year that it is already planning for 2019, and I hope that other global toy shows are experiencing a similar reaction from their exhibitor bases. Keep calm and carry on, it’s the British way.

I wish you all a splendid weekend, let’s hope the weather stays like this and doesn’t change as soon as we leave the office on Friday. Best of luck to all those people from the toy community running the marathon on behalf of the Toy Trust and other great causes. I’ll be putting in some strenuous effort watching them:

Outdoor Toy Awards announces Kidult category

New category introduced for 2018 following NPD data which revealed a healthy rise in the Kidult sector.

The category is defined by the organiser of the event, Toyology’s Stuart Austin, as anything that can be enjoyed by an 18+ year old in the sun, whether with their kids or with their friends.

Stuart commented: “We did think at first it might just be electric scooters and skateboards, or kite buggies and boards, but we’ve had requests from Zorb Ball manufacturers, outdoor pool table distributors and several inflatable outfits asking where they might sit in the category list.”

Toyology has therefore created the new category in the hopes that a multitude of kids’ outdoor toy brands will come on-board.

The awards’ partnership with DC Thompson and social media stars Amazing Arabella and Jaadin the Kid should ensure a decent ROI for entrants, with winners getting an even bigger boost from added publicity and awareness.

To get involved, visit the website at www.theoutdoortoyawards.co.uk

The entry date is now extended to the 27th April, with the shortlist due to be announced on the 20th May.

Margo Georgiadis steps down as Mattel CEO

The board of directors has named Ynon Kreiz, a Mattel director since June 2017, as Margo’s replacement. 

Margo is stepping down to take the top job at consumer genomics company Ancestry. A former Google executive who joined the toy company in February 2017, she has been unable to revive sales for Mattel, despite overhauling the company’s management team, suspending its dividend and developing plans to cut $650m in costs. Her departure from Mattel is effective from 26th April, and Margo will begin her job at Ancestry on 10th May, having continued at Mattel in an advisory role to ensure a smooth transition.

Shares of the company fell more than 3% yesterday.

Her replacement, Ynon Kreiz, has been a director on Mattel’s board since June 2017, and is slated to be elected as the board’s chairman at its shareholder meeting on 17th May. He was replacing Christopher Sinclair, the executive chairman and former Mattel CEO, who announced his plan to retire last year.

Ynon has more than two decades of experience in the media and entertainment industries, particularly children’s entertainment. He is the former CEO and chairman of Maker Studios, which was sold to The Walt Disney Company in 2014. Prior to that he was the chairman and CEO of Endemol Group, one of the world’s largest independent television production companies.

Earlier in his career, Ynon co-founded Fox Kids Group Europe, a children’s entertainment company, which was also acquired by Disney in 2002.

“Ynon has tremendous expertise across areas critical to our strategy, including digital, media and entertainment, and we have already benefited from that experience and his compelling vision for the company since he became a director,” Christopher Sinclair said in a statement.

He added: “On behalf of the board and management team, we thank Margo for her service and many contributions to Mattel. We wish her the best in her future endeavours.”

Bruce Smith celebrates landmark anniversary

The Marvin’s Magic demonstration training manager is celebrating 30 years at Hamleys.

L-R: Marvin and Bruce.

Marvin’s Magic has always been a pioneer of in-store theatre, combining engaging demonstrations with strong sales. Bruce has played a big part in this, working closely with Marvin to ensure that the Marvin’s Magic demonstrators provide memorable experiences for customers.

To mark the occasion, Marvin, who is also the vice-president of The Magic Circle, interviewed Bruce in front of a Magic Circle audience during his regular Rabbit and Revelations quick fire interview segment which celebrates talents, diversity and creativity. Marvin spoke about how Bruce has probably done more live magic than any other magician in Britain, having demonstrated at Hamleys Regent Street for three decades. His many celebrity customers included Princess Diana, Margaret Thatcher and, of course, Michael Jackson, who was a regular.

Marvin described Bruce in three words – perceptive, unique and royalty – and presented him with special commemorative gifts.

Mattel airs new Barbie Dreamtopia content on Tiny Pop

Barbie Dreamtopia will air all new content at weekends on Tiny Pop, at 10:30am from 21st April.

Suitable for younger kids, Barbie Dreamtopia is a make-believe world imagined by Barbie’s youngest sister Chelsea, empowering children to be heroes of their own stories.

Dreamtopia invites kids to join Barbie, along with Chelsea and her puppy Honey, as they explore four kingdoms – Sweetville, Sparkle Mountain, Rainbow Cove, and the Wispy Hair kingdom.

Mattel introduces new toys inspired by the content in the new spring/summer 2018 toy range, including the Barbie Dreamtopia Flying Wings Fairy Doll and the Brush ‘N Sparkle Princess Doll.

Barbie Dreamtopia will be further supported with a 360-marketing plan including TV and digital activations.

HTI’s John Jo Cassidy prepares for London Marathon

John Jo is running the marathon to raise vital funds for the children’s charity Kids Out. 

With just four days to go, John Jo feels more than ready to conquer the London Marathon in aid of the Kids Out.

Having previously run the Liverpool half marathon, he has stepped up his game to raise as much money as possible for the charity, which helps disadvantaged children throughout the country.

John Jo’s dedicated work schedule has left him little spare time for exercise; however, after committing himself to a strict training and exercise regime over the past six months he’s now in excellent shape for the big day.

HTI is giving a final push to help John Jo raise as much money as possible – please visit https://mydonate.bt.com/fundraisers/johnjocassidy1 if you’d like to donate.

Write Size pencils to enter UK market

Write Size has developed the world’s first range of age appropriate pencils specially designed to fit children’s hands.

The stationery concept, which has already won local awards, aims to make writing easier and quicker for children to learn.

The range of pencils have been developed to scale for children aged two years to 10+ in an attempt to make handwriting less daunting, easier to learn and more enjoyable amongst children as a result. Their shorter and more chunky appearance compared to a standard pencil helps children have better grip and control when writing and the high quality graphite makes the pencils more resistant to breakages, therefore requiring less sharpening for a longer lifespan.

The product has received some very positive results from recent studies and sampling programmes, as well as schools and parents across the UK who are already using Write Size products to enhance their children’s performance.

MD Ross Williams, who developed the concept after watching his own children struggle with pencils that were too cumbersome, commented: “The Write Size team prides itself on creating stationery that is innovative and inspiring and our mission is very simple – we want to improve the learning experience for children by giving them the best tools for the job. Around 14b pencils are sold yearly, yet they only come in one size – the right size for adults’ hands – yet, a five year old’s hands are 50% smaller than an adult’s. Clearly this makes a pencil feel twice as long as it does to us.”

Write Size has already seen retail successes in Asia and New Zealand and has recently secured a licensing agreement in US with established pencil manufacturer Musgrave. The team is now keen to bring the brand to retail in UK following increased demand. A number of SKUs will be available, including pencils, writing books, white boards with wipe clean markers, and erasable colouring pencils scaled for kids’ hands. Products have a RRP £3.99 – £9.99.

For more information on the Write Size range, please click here.