The appointment comes at a time of impressive growth for the global animation and entertainment group.

Alpha Animation and Toys UK has recruited toy industry professional, Anne-Marie Noon, to its marketing team. Anne-Marie’s impressive background in the toy industry includes toy buying at John Lewis & Partners, followed by almost 12 years in brand and marketing management roles at GP Flair – placing her in a strong position to further grow the existing robust marketing strategies at Alpha.

Having launched in the UK in 2017, Alpha Group UK (trading as Alpha Animation and Toys) has since built an impressive portfolio of ‘best in class’ brands, led by industry expert Mark Slater-Hyndman. As Anne-Marie joins Alpha Group, its prolific toy brands are continuously building with ground-breaking product design and innovative introductions.

Speaking of her new role, Anne-Marie Noon said: “The Alpha UK team has done an incredible job of building the UK business thus far and I’m extremely excited to be joining it to work on its wonderful portfolio of brands during such a strong trajectory of growth.”

Kerry Tarrant, marketing manager, Alpha Animation and Toys UK, added: “We are delighted to welcome Anne-Marie on board. With her extensive industry and marketing expertise, she will be a perfect fit to the team. We’re eager to get to work with her on new campaigns and brand promotions to further build on the past three years of growth and success.”