Just Play UK continues to build the team ahead of its official opening on 1st January 2022 with the appointment of Katie Gritt as head of Marketing – EMEA.

Katie Gritt, who joins Just Play UK from The Entertainer.

Katie has spent the past five years at The Entertainer, managing retail marketing before leading The Entertainer’s social media, content and PR strategy. Katie is responsible for the introduction of The Entertainer’s hugely successful Quiet Hour, Big Toy Appeal and Big Toy Rehoming campaigns, as well as the launch and management of The Entertainer Squad, so brings a wealth of retail knowledge to her new role, as well as a strong digital approach, aligning perfectly with Just Play UK’s growth strategy.

Katie Gritt commented: “After five great years at The Entertainer, I am delighted to be taking on a new challenge with Just Play UK as head of Marketing – EMEA. It’s a hugely exciting time to be joining what is already a great team and I can’t wait to support the company’s exciting growth plans.”

Anna Chapman, VP Marketing EMEA, added: “We are delighted to have Katie join the Just Play team, with her wealth of marketing knowledge and retail understanding, she will be a great asset as we deliver smart and relevant marketing campaigns to support our growing business.”

Earlier this year, 11 years after its inception, independent US toy company Just Play announced the creation of its first European subsidiary, which will open officially on 1st January 2022.

You can read more about the new Just Play UK operation and how the European business strategy is set to extend the US success in an exclusive interview with Toy World here.