In her new role as sales and marketing director, Amy will steer the sales team as Halilit continues on its ‘exciting journey of growth’.

Halilit is delighted to announce that Amy Wildman has been promoted to the position of sales and marketing director with immediate effect. Amy joined the company in 2015 as national account manager and has made a massive contribution to company growth, according to MD, Judith Stark. “Amy is a huge asset to Halilit and this promotion is well-deserved. She is hugely popular with colleagues, suppliers and customers and has a great blend of commercial awareness and understanding of the agility and flexibility required to nurture and support all of our accounts, from start-up independents to multi-nationals.”

Amy’s promotion follows a flurry of recent appointments at Halilit as the expanding company continues on its mission to bring the very best of pre-school play to the UK toy market.

Judith added: “Amy is well-placed to steer the Halilit sales team as we continue on our exciting journey of growth. I could not be happier to give Amy this recognition of her contribution to our success.”

Halilit heads into the new year with a brand refresh, having redesigned its palette and look to reflect the company’s target market and developed a new trade ordering website for 2022.

The company will be exhibiting at Toy Fair on Stand E16, and the team can be contacted on 01254 872454 or sales@halilit.co.uk.