The team has expanded to reflect the growth in business and meet demand for the company’s ranges, including the award-winning B-Kind Dolls.

Pictured, left to right, Sabine, Claire and Rebecca.

Simba Smoby Toys UK has strengthened its sales and marketing teams with a raft of new appointments.

Sabine Dix has been promoted from senior national account manager to the role of head of sales, while Claire Hodgson has been recruited as national account manager and Rebecca Galligan as marketing consultant.

Sabine has two decades of experience previously working for Spin Master, Tomy, MGA, Trends and Theo Klein and is said to have been instrumental to the growth of the business, particularly the online and grocery channels, as well as the company’s national accounts. In her new role she will be responsible for the day-to-day management of the sales team.

Claire Hodgson joined the team in January as national account manager, supporting the company’s online customers. She brings with her more than 20 years’ experience in toy and nursery industry sales, having most recently held roles with Spin Master and MGA Entertainment.

New marketing consultant Rebecca Galligan also has a great deal of experience in marketing, brand strategy and franchise management and held senior marketing roles during a 14-year career at Mattel.

Martin Whittaker, managing director at Simba Smoby Toys UK, said: “These new appointments are a great start for the sales and marketing teams. Sabine’s promotion and the additions to the team reflect the growth in the business and is just the first step in what we expect to be an exciting year ahead for the company.

“At London Toy Fair our 2022 portfolio was not only met with enthusiasm, but we also won a Hero Toy Award for the B-Kind Dolls. The additional team members will certainly be needed to meet demand for our ranges, and it’ll be great to see what we can achieve between us this year.”

To contact the Simba Smoby Toys UK team, email sales@simbasmoby.com or call 01620 674 778.