Launching this week, the campaign emphasises that Tonies not only entertain kids but can bring happiness to the whole family.
Tonies has released a new TV advertising campaign showcasing its Toniebox, the musical storybox for kids. The campaign, which took to the air from 8th August on Channel 4, ITV2, Sky and Sky Kids, among others, highlights that Tonies not only amazes kids but brings happiness to the whole family.
Tonies delights children by bringing their favourite characters to life through stories and songs. Easy to operate, kids simply pop a Tonie character on top of the box to activate it.
Tonies says that it can help family routines become a breeze, even helping parents get a few minutes to themselves. The new ‘Happy kids. Happy parents. Happy listening.’ campaign brings to life how Tonies create happiness for the whole family throughout the day; from listening in the car, to dance parties in the kitchen, to telling that final story before bed, all without a screen in sight.
Motel helped to bring the idea to life in the form of a fun, memorable and energetic musical duet between a mother and child, based on the nursery rhyme “If you’re happy and you know it”. The original song helps narrate the film, as viewers hear the child and mother singing their internal happy thoughts.
Rhian Hawkins, senior brand manager at Tonies said: “We believe childhood should be full of joy for the whole family. This campaign captures the happiness that the Toniebox gives the whole family, as well as demonstrating our product versatility and the amazing licences that we have to offer. All encompassed within an energetic, theatrical duet that viewers won’t be able to forget.”
A new line-up of characters for the summer was recently unveiled by Tonies, including Peppa Pig’s George, Tee and Mo, Swan Lake, Pinocchio and Monty & Co, as well as superheroes Owlette, Catboy and Gekko as the PJ Masks, joining an already extensive range of characters. Liz Peters, head of Portfolio UK & IR at Tonies, said: “We’re thrilled to be releasing such a wide-range of new content for all ages this summer. From beloved classics to popular kids’ TV shows, there’s something to entertain every little listener during the long holidays.”
For more on the Tonies range, visit the website here.
