LICENSING NEWS

Animaccord launches Masha and the Bear e-shop

Published on: 20th December 2021

The Masha and the Bear branded merchandise features 10 product categories in addition to the master toy licensee collection from Simba Toys.

Animaccord has launched its first Masha and the Bear e-shop featuring a collection of branded merchandise inspired by the hit pre-school series.

The online shop, created and operated by personalised giftware company Star Editions, features an exclusive range of print-on-demand merchandise and products from existing licensees. There are 10 product categories of the POD line, including T-shirts, mugs, puzzles, bottles and more, in addition to the master toy licensee collection from Simba Toys. The variety of e-store products under the Masha and the Bear branding will also be increased later next year.

Animaccord Studio team recently created a new special episode of Masha and the Bear to express its thanks to all of its viewers worldwide for gathering 100b views on YouTube. The short episode titled “We love you to 100 billion and back” featured on the official Masha and the Bear YouTube channel.

This year, Masha and the Bear English YouTube channel has repeated its success of 2020: in less than a year, it has gained another 10m subscribers and now reached the milestone of 30m subscribers, and it also leads in other global rankings.

From January to August 2021, the series held onto its spot as the No.1 show for pre-schoolers and No.2 for children worldwide, behind only SpongeBob SquarePants, according to a Parrot Analytics report. In the UK, the brand stands firm in the market, supported by media, retail and licensing partners and bespoke marketing activities. The animated series enjoys broad media representation in the UK and is available on Netflix and YouTube as well as being broadcast regularly on Tiny Pop and Cartoonito.

The shop.mashabear.com is now live.

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