Topps and José Mourinho team up in UEFA Euro 2024 campaign

Topps welcomes José Mourinho to the team in new campaign adverts marking the launch of the official UEFA Euro 2024 stickers and cards.

Fanatics Collectibles has shared the next instalment of its partnership with global Topps brand ambassador, José Mourinho, marking its ongoing campaign as the official licensed cards and stickers provider for UEFA Euro 2024.

The new three-part campaign advertisements starring Mourinho will roll out in the run up to UEFA Euro 2024, with the first video having launched on 14th February via Topps’ social media channels. In the content, Mourinho is welcomed into the Fanatics Collectibles office to mingle with designers and employees, including an excitable sidekick named Juan.

The first episode was teased through a series of social media posts from select global content creators, including The F2Freestylers’ Jeremy Lynch, each of whom were given exclusive behind-the-scenes access to the filming day in Rome.

Patrick Rausch, chief marketing officer EMEA of Fanatics Collectibles, said: ”With this campaign, the anticipation for UEFA Euro 2024 is increasing enormously for us as an official partner. Once again, José Mourinho shows us why he is called ‘The Special One’ and why he is the perfect choice for us as brand ambassador and product manager. After the first film with the self-deprecating José immediately achieved cult status, I’m pretty sure that the upcoming clips, featuring several well-known influencers, will also take the hearts of Europe’s soccer fans by storm.“

As an official licensed UEFA partner until 2028, Topps will provide exclusive stickers, trading cards and collectibles connected to UEFA Euro 2024, as well as other marquee football events including the UEFA Champions League and UEFA Europa League.

The range will include stickers, cards and collectibles of each competing national team.

The first episode in the new three-part series was created and produced by Jung von Matt Sports. To watch the content, click here.