Biggies goes little for new range extension

Published on: 10th November 2023

Eolo Toys is launching Little Biggies for spring/summer 2024, taking its hit blow-up plush concept and shrinking it down so fans can collect Biggies and take them on the go. 

little biggiesEolo Toys’ hottest brand, Biggies, is ready to enter a new category with the launch of Little Biggies for spring/summer 2024. This strategic move aims to further establish Biggies as an innovative brand in the plush category, enhancing its market presence and engaging new audiences.

Biggies, which has a presence in more than 40 markets worldwide with over 1m pieces sold, has attracted attention from customers since the very first moment it arrived at retail. Its expansive global presence and online coverage has made Biggies a staple brand at many retailers. This widespread acceptance of the brand has encouraged the company to continue developing new lines under the range.

The introduction of Little Biggies marks a step into the future, aligning with the latest market trends of miniature toys and consumer preferences. The Biggies brand, known for its supersize mega plush toys, now offers kids a smaller, equally attractive plush friend. The patented packaging concept, with the pump that reveals the plush character, gives the product an innovative edge in the crowded plush space. This brand expansion highlights Eolo Toys’ dedication to innovation and demonstrates its adaptability and responsiveness to evolving market demands.

In addition, the success of Biggies XXL Plush means Eolo is also currently working on the design of a new array of characters created to cater to every kid’s likes. This strategic move not only enhances the value proposition of Biggies but also positions the brand for a greater market share, reinforcing the commitment to meeting and exceeding consumer expectations.

For further information regarding Biggies, including the upcoming Little Biggies, please reach out to the Eolo sales team at

Biggies is distributed in the UK & Ireland by Click Distribution.


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