The Character sales team will be bolstered by a promotion and a new hire, with a new senior National Account manager and Key Account manager.

Phil Mather and Leanne Scott

Character Options has confirmed a high-profile change to its sales structure, as well as a new appointment within the team.

Leanne Scott, who has been with Character for four years, has been promoted to senior National Account manager. Leanne first joined the business in April 2019; she has quickly progressed through the ranks and has become an influential member within the sales team.

David Bramford, Sales director, commented: “I am really pleased for Leanne. She has worked tirelessly to build strong relationships both internally and with retailers. She is a popular member of the team and her dedication to the job has paid off.”

Character has also welcomed Phil Mather as Key Account manager. Having worked for several years within the toy industry, Phil brings a wealth of toy experience to his new role.

Speaking of Phil’s appointment, David added: “It’s great to have Phil on board. His professionalism and enthusiasm make him a perfect fit for us. We look forward to seeing him progress and make the role his own.

David described the current Character sales team as ‘stronger than ever’, and highlighted a raft of high profile launches coming up for the company. This includes TMNT, Piñata Smashlings, Fingerlings, Minted Dog-E and Simbrix among others.

“We’re in such an exciting position heading into autumn-winter,” he added. “I can’t wait to see everyone get behind the full brand portfolio to see what we can achieve.”

For more information about the brands within the Character Options portfolio, readers can call 0161 633 9800 or email sales@charactergroup.plc.uk.