Charlotte Smith joins Wow Stuff as general sales manager

Published on: 30th June 2023

In her new role, Charlotte will head up the sales team and work with Wow Stuff’s retailers and distributors both globally and in the UK.

Charlotte Smith has joined Wow Stuff as general sales manager, and commences her new role on Monday 3rd July. Bringing with her extensive experience in the toy trade, Charlotte joins from MGA, where she has been working as a senior national accounts manager.

“I am so excited to be joining Wow! Stuff at such a remarkable time of growth in the business – and with some absolutely astonishing new products and brands lined up for 2024,” she commented. “Collaborating with co-founder Richard North, MD Dawn Lavalette and the immensely talented innovation team really is a dream come true. This is a very exciting next step in my career and I can’t wait to contribute to the ongoing success and innovation that Wow Stuff brings to the world of toys.”

The company recently welcomed India Bullock as senior national account manager, as the sales team continues to expand.

Dawn Lavalette said: “I’m genuinely not trying to outnumber the menfolk in the company but with India joining recently, and now Charlotte, I feel we are now a very well balanced team. We go into summer ‘23 with our strongest ever sales force and are well placed for September previews, where we will announce the launch of the most exciting product and brand developments in the company’s history.”

Richard North, president, Wow Stuff added: “Once in a while you come across a whirlwind of excitement, enthusiasm and massive potential; Charlotte is that. Every business is a jigsaw, so it’s up to the leadership team to find the matching pieces and Dawn, our MD, has done exactly that. India Bullock and now Charlotte Smith joining Wow Stuff is adding to what I think is the finest team I have ever seen in any business. To see Wow Stuff create the most innovative toys in the industry, hit the occasional road block along the way, yet dust itself down and get even stronger, attracting ever more passionate people to join us gives me the utmost joy. I want to thank every Wow Stuffer for believing in what we do and why we do it.”

A hub of constant innovation, Wow Stuff has recently unveiled the latest introduction to its Real FX collection, with the Jurassic World Real FX Baby T-Rex, based on the latest box office hit, Jurassic World: Dominion, and available later this month.

Following in the footsteps of Jurassic World Real FX Baby Blue, and created by the company’s in-house team of scientists and engineers, the hyper-realistic animatronic dinosaur has more than 35 actions and sound effects.

To find out more about the entire Wow Stuff range, and how the team ‘adds the Wow’ to its portfolio, visit


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