Craft Buddy has signed a new licensing deal with Warner Bros that will see DC and Harry Potter join the company’s Crystal Art collection.
Leading international craft company Craft Buddy has announced a new licensing agreement with Warner Bros, which will include the launch of a range of new DC, Friends and Harry Potter arts & crafts products.
The new products will launch in early 2024 in multiple territories including the UK, Middle East and Africa. Under the multi-year agreement, the company’s first wave of releases will feature a range of Crystal Art products, the popular diamond painting activity that uses sparkly coloured beads to create incredibly impressive works of art, and a series of innovative Paint By Numbers lines. In addition to new Crystal Art Card, Notebook and Canvas kits, the new products in development will also include Craft Buddy’s trending Crystal Art Buddies, a range of craft kits that enable anyone to make their own sparkly, collectible Crystal Art wooden figurines using the diamond painting technique; as well as some brand new, as yet unseen product formats.
“We are very excited to be partnering with Warner Bros on some of its most iconic properties, including DC and Harry Potter.” said Gary Wadhwani, Craft Buddy director. “We have had proven success with our growing portfolio of licensed Craft Buddy products, and Warner Bros is the missing piece of the puzzle in our licensing portfolio. We can’t wait to be part of the DC and Harry Potter families from 2024 onwards.”
To celebrate, the Craft Buddy team visited the Warner Bros Studio Tour – The Making of Harry Potter in Leavesden, Hertfordshire last Friday, where they toasted the new deal with a few draughts of frothy Butterbeer.
Craft Buddy will be showcasing the new Harry Potter ranges at London Toy Fair, Nuremberg Toy Fair and Creativeworld Frankfurt at the beginning of 2024.
The company will be showing all of its other new ranges at Autumn Fair at the NEC in Birmingham at stand 20B57.