Craft Buddy reports strong sales for Crystal Art

Published on: 30th July 2020

Craft Buddy is now launching its Christmas and autumn/winter 2020 ranges, which include new products across the Crystal Art portfolio. 

Craft Buddy Crystal Art

Despite uncertainty within the industry during the coronavirus pandemic, Craft Buddy has managed to maintain an impressive trajectory of growth, with a particular standout being its Crystal Art product range. Offering users a fun craft activity at great value for money, Crystal Art kits have provided thousands of families with an enjoyable crafting activity that can be completed in the comfort of their own homes.

Making use of e-commerce, Craft Buddy found that its own online retail store and those of its trade buyers saw a pronounced uptick in sales with consumers looking for new and inventive ways to get hands on with products and make the most of lockdown. The stress-relieving benefits of Crystal Art have helped to support this by allowing users to restore a sense of calm in uncertain times.

Recent reports have shown that Arts & Crafts was a sector that managed to buck the trend and see a surge in sales throughout lockdown. Craft Buddy supplies the hobby, craft and toy industries in the UK and abroad.

For Craft Buddy, this interest prompted internal changes. Whilst warehouse capacity was initially reduced to maintain safety measures, trade interest continued to build. Faced with the growth of new account enquiries and an increase in orders from existing customers, Craft Buddy has swiftly mobilised and bolstered its sales team to maintain its high level of customer service, with the new appointment of Lisa Rayner as trade account manager, working under Dan Ward, head of sales.

Craft Buddy is now launching its Christmas and autumn/winter 2020 ranges on schedule, including a collection of new licences and product formats to meet the increased customer demand. New offerings for Christmas include the Crystal Art Wreath, Crystal Art Keyrings and the Crystal Art Triptych series. Bolstering the range are new products in the Crystal Art Card ranges and the Crystal Art Notebook collection with new licence Thomas Kinkade set for launch in October 2020. The renowned artist’s work will form part of Craft Buddy’s increasing licensed portfolio, which currently includes artists Anne Stokes, Lisa Parker, Kentaro Nishino and Claudia Hahn.


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