Don’t forget to sign up for May Mayhem!

Published on: 17th March 2023

The Toy Trust’s new initiative – May Mayhem – will take place throughout May 2023 as the latest industry Big Challenge.

Building on 2021’s successful Around the World in 80 Hours charity fundraiser, where individuals from the toy industry endeavoured to circumnavigate the globe virtually, The Toy Trust has unveiled plans for its Big Challenge fundraising event for 2023.

Taking place between Monday 1st and Wednesday 31st May 2023, under the banner of May Mayhem, the challenge invites members of the toy industry to carry out a month of fundraising collectively, from anywhere in the UK, in activities chosen by the participants themselves. Industry members can take part either as individuals and/or as part of a team.

As part of the initiative, there will be an attempt to circumnavigate the 18,000km coastline of mainland Great Britain – on a virtual basis – by any non-motorised means. To include everyone, and also mean there are no excuses not to join in, there will also be opportunities for non-physical activity as part of the May Mayhem fundraising.

This year the Toy Trust is supporting Whizz Kidz – The UK’s leading charity for young wheelchair users, empowering young people by providing wheelchairs, equipment and support. Whizz-Kidz brings mobility to children around the UK also offering support and confidence-building experiences, and campaigning for a more inclusive society. The Toy Trust’s support will help bring independence and social inclusivity for many children and young people across the UK.

The event will run across the entire month of May, a decision designed to give participants the flexibility to organise team events within companies, or for individuals to set themselves targets and challenges covering a longer period.

“It’s really easy to get involved in any way you want, from physical sporting challenges to bake sales, company raffles, quizzes etc,” The Toy Trust told Toy World. “Some companies we know are taking on some great challenges – there’ll be more to come on what people are doing in the coming weeks. The Toy Trust is encouraging as many people as possible to get involved as it’s so easy, has loads of benefits for engagement for companies and team building for colleagues whilst raising money for a great cause.”

The Toy Trust will issue weekly progress updates during the month, sharing individual and team achievements.

As always, the event will aim to raise as much as possible for the Toy Trust whilst encouraging the industry to have fun at the same time. It’s free of charge to join and will be hosted on popular exercise tracking app Strava.

Any queries on the event in the meantime should be directed to Matt Jones at

To keep up to date with Toy Trust news, follow @TheToyTrust on Instagram .


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