LICENSING NEWS

Dreamtex launches Liverpool FC bedding range

Published on: 14th May 2021

The boutique bedding specialist is delighted to announce the signing of Liverpool FC for a collection of licensed homewares.

Dreamtex is launching an initial duvet design with the Liverpool FC crest dominating the front cover and pillowcases, in both single and double size sets. Fans can flip the duvet over for a repeat crest pattern on a white background, giving them two choices to show their club allegiance in their bedrooms. A red fleece blanket featuring the club badge and anthem words “You’ll Never Walk Alone” will also form part of the launch range, with more designs planned for the coming season.

The LFC range is the latest in a host of popular licensed homewares offered by the company, and follows the recent announcement of a partnership with Microsoft to develop a collection for the premier gaming and entertainment brand, Xbox and the critically acclaimed Halo franchise.

Anthony Duckworth, MD of Dreamtex, commented; “We are thrilled to be working with Liverpool FC’s licensing team on home décor merchandise and to be sharing in the success story of one of the world’s biggest and most successful football clubs. As reigning Premier League Champions, it’s an exciting time for Liverpool fans. We hope they will love the opportunity to show their support with our official bedding.”

Stock will be arriving in early 2021, hopefully coinciding with fans returning to the stadium. PR activity will include influencer gifting and consumer press competitions.

Dreamtex prides itself on a bespoke, innovative approach to licensed merchandise and the brands it represents, bringing a wealth of knowledge and expertise to the home textile category, a thoughtful approach to product development, unwavering commitment to quality and a resolution to create consistently best-in-class licensed merchandise. This approach has resulted in the company’s steady growth and increased market share.

Retailers interested in listing the new Liverpool FC bedding, should get in touch with the Dreamtex team via enquiries@dreamtexltd.com or sales@dreamtexltd.com.

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