James Xuereb has been appointed as the European account manager for Funrise’s e-Commerce team.

James Xuereb joined the growing Funrise International team in November 2023 with 10 years of experience in planning and directing diverse e-Commerce businesses.

James said: “I am very excited to join Funrise at this stage in its journey and am looking forward to joining a strong team, the growth opportunities presented and using my skills to develop an e-Commerce strategy.”

Having served as head of e-Commerce at Wow! Stuff, he oversaw the implementation of the e-Commerce strategy in European markets. He brings to Funrise a deep knowledge of online business and marketplaces, combined with extensive experience in the toy industry.

“James has a distinguished track record implementing e-Commerce EU strategies and growing Amazon revenues, and we are thrilled to have him join the Funrise team,” said Annie Sullivan, GM, Northern Europe. “James will play an integral role in continuing to build the business even further and grow our e-Commerce business.”

James will lead all e-Commerce activity for Funrise’s portfolio of brands in all key European territories.

This is the third major hire at Funrise in 2023. In February, Mayur Pattni joined as marketing manage, Europe, overseeing all aspects of marketing and PR for Funrise’s portfolio in all key European territories, and Jonathan Wheatstone joined Funrise as national account manager UK/Ireland in late June. He is responsible for driving new business opportunities at Funrise UK and forging strong relationships across multiple national retail accounts.