Golden Bear Toys will be exhibiting from the 13th-21st April in LA and is looking for best-in-class partners and distributors worldwide.
Golden Bear Toys is looking forward to showcasing its product ranges in LA across the company’s portfolio of Girls, Infant and Pre-School Licences, Soccer and Games.
Barry Hughes, Golden Bear’s MD, reveals why he feels it is so important to be at the show: “LA certainly seems to have become the new Hong Kong and where the international toy trade meet up to strike deals on a regular basis. We are excited to be exhibiting again in April on the 11th floor of the 1960 Building and catching up with partners old and new.”
Among the opportunities being presented are:
- Smart Ball’s Soccer Bot was a huge success in Q4 of 2023, and Golden Bear has onboarded distribution partners in 17 countries, and will be working with its partner Two Skies to bring Soccer Bot to the US. The team is now looking for distribution partners in India, Asia & Central Eastern Europe. Brand new for 2024, the Smartball Kick Tracker uses smart sensor technology to count kicks; helping players master their kick-ups, toe kicks and side foot passes.
- After a successful 2023 launching into the UK games arena with Farty Freddie and Mind Meld, Golden Bear is set to launch five new games in 2024, with a variety of family, party, and tabletop games to be demonstrated at the LA show. These include addictive race game Hyper Dash, Fart Yoga and The Psychopath Test. Golden Bear Toys is looking for best-in-class partners and distributors worldwide to join them on its games venture.
- Expanding further on its range of own IP products, new girls’ property, TattooMeez, gives children the chance to create their very own plushie pal.
- Joining the interactive plush Curlimals range in AW24 are bunnies Luna & Flora, with a brand-new curl up feature that makes their ears curl under their feet when they’re sleepy. This year’s hero product, Mummy & Mimi, combines imagination, nurturing and cuteness: Mummy uncurls to reveal a baby hedgehog nestled on her tummy. With eight new ways to play, there are lots of nurturing and magical moments to be experienced.
- Finally, the Windy Bums collection has a host of unique personalities and playful sounds, jiggling along the floor as they giggle and trump.
Central to Golden Bear’s ongoing business growth, the company continues its long-term licensing partnerships with Acamar, WildBrain and the BBC, securing the master toy licence for Supertato, as well as launching a range of Hide & Seek toys with Hasbro, Paramount and Moonbug.
Building on its international success with Bing, 2024 sees Golden Bear launching into France and Greece, adding to the growing portfolio of countries that are bringing a range of toys to Europe and beyond.
Visitors to LA are invited to make an appointment with Claire Vernon: c.vernon@goldenbeartoys.co.uk.
Golden Bear Toys will be exhibiting from the 13th-21st April in Suite 1180, Office 6, 1960 Building on Grand, El Segundo.
For more information on Golden Bear products, contact customerservices@goldenbeartoys.co.uk.
