A multi-year deal will expand Marvel and Hasbro’s partnership through the best-selling Magic: The Gathering card game.
Hasbro has announced an expansion of its long-standing relationship with Marvel. Together, Hasbro and Marvel will develop collectible products and tentpole sets for the best-selling trading card game, Magic: The Gathering. The first tentpole set, based on Marvel’s characters and stories, will launch globally in 2025, followed by additional sets for multi-generational fans to collect and play.
“We are extremely proud to collaborate with Marvel to bring its iconic characters to fans around the world in new ways,” said Cynthia Williams, president of Wizards of the Coast and Hasbro Digital Gaming. “These tentpole sets will build on the tradition of incorporating beloved, fan-favourite characters and elements from world-class brands into Magic: The Gathering.”
“Trading cards have always been a part of Marvel’s DNA, so this collaboration takes that experience to a whole new level,” added Dan Buckley, president of Marvel Comics and Franchise. “With the depth that our storytelling and characters bring to the table, we can’t wait for fans to see how the Marvel Universe translates seamlessly into gameplay within these Magic: The Gathering products and sets for years to come.”
This team-up with Marvel builds on the inclusion of other popular brands to join the growing list of Universes Beyond crossover products for Magic: The Gathering.
Magic: The Gathering’s rewarding and strategic gameplay, compelling characters and fantastic worlds have entertained and delighted fans for more than 30 years. With more than 50m fans to date, it is published in more than 150 countries.
For more information, visit Magic: The Gathering.