As sales agent for Pat Avenue UK, Helen Webb will be supporting the company’s continued growth and expansion in the North/Midlands region.

Pat Avenue UK has announced the appointment of Helen Webb as its sales agent for the North/Midlands. Helen has worked in the toy industry for more than 18 years and brings a wealth of experience and knowledge to the business. As sales agent for Pat Avenue UK, she will be supporting the company’s continued growth and expansion in the North/Midlands region, selling all Pat Avenue’s brands, including Battle Heads, Hama, Keyriders, Mascutties, Ecoplush and BioBuddi.

Guy Rooney, managing director, said: “We’re so pleased Helen has agreed to join the Pat Avenue UK team. It’s an exciting period of expansion for the business, as we launch some great new brands, including Battle Heads collectibles, and continue to invest in our established, evergreen brands like Hama. We know Helen will be a huge asset, with almost two decades’ worth of industry knowledge. She will help drive our brand portfolio and allow us to better engage with our customers in the North/Midlands area.”

Helen said: “I am delighted to be representing Pat Avenue UK, in this important phase of growth for the business. There are some brilliant brands in portfolio – be it in the collectibles category, ride-ons, arts and crafts, construction or plush. I am very much looking forward to growing the business in the North/Midlands.”

Helen joins the existing team of agents including Graham Burnett, Tony Jones, Rob Staff and David Prentice.

For more information on any pf the company’s ranges, email enquiries@patavenue.co.uk or call 01604 678780.