WORLD NEWS

Hong Kong Toys & Games Fair draws to a successful close

Published on: 12th January 2024

The Hong Kong Toys & Games Fair which ran concurrently with the Baby Products Fair and International Stationery Fair, saw a significant rise in visitors from Mainland China, India and ASEAN countries. 

The 50th HKTDC Hong Kong Toys & Games Fair, 15th HKTDC Hong Kong Baby Products Fair and 22nd Hong Kong International Stationery & School Supplies Fair have concluded successfully at the Hong Kong Convention and Exhibition Centre. According to the organiser, the four-day physical fairs attracted some 83,000 buyers from 135 countries and regions, and saw international buyers return.

The HKTDC has provided a breakdown of the visiting buyer figure, saying that over 42,000 buyers visited the Hong Kong Toys & Games Fair, while more than 26,600 buyers attended the Baby Products Fair and some 13,900 came to the Stationery & School Supplies Fair. Asian buyers came from Mainland China, ASEAN, Japan, Korea and India, and European buyers flew from United Kingdom, Germany, Italy and Russia. The fairs also received buyers from South Africa, Brazil and the United Arab Emirates. Buyer numbers from Mainland China, India and ASEAN countries such as Malaysia, Indonesia and Singapore grew significantly.

The fairs adopted the HKTDC’s hybrid Exhibition+ model, which includes the physical shows and virtual access through the Click2Match platform, connecting exhibitors and buyers until 18th January.

Sophia Chong, HKTDC deputy executive director, said: “Stepping into the new year, the HKTDC has been actively boosting international trade in all aspects, stepping up our promotional efforts and strengthening Hong Kong’s status as an international trade and convention and exhibition centre. Being one of the longest-standing trade fairs at the HKTDC, Toys & Games Fair entered its 50th edition this year, carrying significance for the industry. Over the decades, it has served as a comprehensive platform for the Hong Kong, mainland and global toy industries, helping businesses expand their networks and explore opportunities. We are pleased to see exhibitors and buyers from Hong Kong, the mainland, Asia, Europe and the United States come to the three exhibitions to promote and launch new products.”

To find out more about the show and read success stories from exhibitors at this year’s Hong Kong Toys & Games Fair, click here.

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