HoloToyz takes on the US

Published on: 24th August 2023

HoloToyz will showcase its innovation and vision at New York Toy Fair, and has announced a partnership with Diverse Marketing for US distribution.

From humble beginnings as a concept devised and developed by Irish based husband and wife team, Kate Scott and Declan Fahy, HoloToyz has quickly grown into an internationally recognised company which will be exhibiting at this year’s New York Toy Fair for the very first time.

Already the recipient of multiple industry awards for its innovative new ranges, including the prestigious ToyAward at this year’s Spielwarenmesse, winning silver as Editor’s Choice at London Toy Fair 2022 and the Irish Times Innovation Award for Manufacturing & Design, HoloToyz has cemented itself as one to watch. Having recently announced a new Paw Patrol licensed range and confirmed a distribution partnership in the UK with KAP Toys, CEO Kate Scott, is understandably excited about the next stage of the company’s already momentous journey.

“It is an honour to see our commitment to innovation and creativity celebrated by such renowned and respected award bodies and reaffirms our dedication to revolutionising play in a safe, exciting and innovative way,” she commented. “Our story is one of passion, purpose and a deep-rooted belief in nurturing the imaginative spirit of children while embracing the potential of emerging technologies.”

Kate is under no illusion as to the significance of attending the US fair for this ambitious and forward thinking company. “New York Toy Fair provides an extraordinary platform for us to showcase our innovation and vision to industry experts across the US,” she explained. “By participating in this prestigious event, we aim to solidify our position as pioneers in revolutionising the way children interact with technology and play. In our pursuit of reaching a broader audience, we are excited to announce our partnership with Diverse Marketing in the US. This strategic partnership opens doors for HoloToyz to effectively navigate the American market and connect with buyers on a national scale.”

In 2023 the company has focused predominantly on growing its distribution networks and now has key partnerships spanning the UK, Ireland, New Zealand, Australia, Hong Kong, France and Greece, with more markets to follow soon.

Visitors to New York can explore the HoloToyz collection and award-winning Paw Patrol range at Booth 6377. To make an appointment or find out more, contact



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